2013
DOI: 10.4324/9780203590447
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Focus Groups

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Cited by 159 publications
(86 citation statements)
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“…It has ranged from application as an instrument of empowerment where the focus is set by the participants [5], to more directed and instrumental applications as means to uncover preferences within a segment of an audience or market [8] and can function both as a standalone method, and as one which reinforces prior findings. Fundamentally however, such groups are intended to perform as an informal collective conversation [8,10], not specifically to draw consensus, but to "encourage a range of responses which provide a greater understanding of the attitudes, behaviour, perceptions or opinions of participants on the research issues" [10]. Specifically, the method enables areas of contention and collective interest to be highlighted.…”
Section: Methodsmentioning
confidence: 99%
“…It has ranged from application as an instrument of empowerment where the focus is set by the participants [5], to more directed and instrumental applications as means to uncover preferences within a segment of an audience or market [8] and can function both as a standalone method, and as one which reinforces prior findings. Fundamentally however, such groups are intended to perform as an informal collective conversation [8,10], not specifically to draw consensus, but to "encourage a range of responses which provide a greater understanding of the attitudes, behaviour, perceptions or opinions of participants on the research issues" [10]. Specifically, the method enables areas of contention and collective interest to be highlighted.…”
Section: Methodsmentioning
confidence: 99%
“…As suggested by the president of SKLE, the focus group discussions were arranged F o r P e e r R e v i e w O n l y since the SKLE committee constructs a collective voice through the meetings. Thus, in a sense, the focus group can be thought to approximate the natural space of interaction (Kamberelis & Dimitriadis, 2013). The members of the executive committee of SKLE were all committed working professionals who were elected by the general membership of SKLE and volunteer their time to the professional association in order to advance the interests of the profession.…”
Section: The Study (I Elaborated On This Paragraph Per Reviewers' Commentioning
confidence: 99%
“…Focus groups were selected as an appropriate method of conducting the research, given their alignment to social learning activities experienced during the programme which emphasized the benefits of learning through dialogue and the sharing of multiple perspectives to achieve deeper understanding of the issues (Kamberelis and Dimitriadis, 2011). This method aligns with our belief that knowledge is socially constructed.…”
Section: Methodsmentioning
confidence: 99%