“…In particular, the role of the attractive hydrophobic interactions, although it had been recognized a long time ago, has been studied systematically only in the past decade. − In this context, the rapid development of amphiphilic polymers, such as hydrophobically modified associative water-soluble polymers and polysoaps , (note that there is no sharp distinction between these materials: polysoap if the hydrophobic content is high, associative polymer if it is low), has been essential. These materials allow us to precisely tune the hydrophobic interactions with surfactants and thereby to change the structure of the obtained intermolecular complexes. , Among associative polymers, the ones with fluorinated hydrophobic groups − occupy a rather exceptional position with their strong, compared to their hydrogenated analogues, tendency to self-associate. Moreover, the presence of fluorine atoms opens a new window, via 19 F NMR, onto the molecular details of the association mechanism.…”