“…Apart from suitable fluorescence properties, the labelling fluorophore should not have considerable impact on the polarity, charge distribution, size and the stereochemistry of the conjugate. The literature analysis demonstrated that BODIPY (4,4-difluoro-4-bora-3a,4a-diaza-sindacene) based dyes that have emerged in the last two decades [13] have a number of advantages over other fluorophores, such as high extinction coefficient and fluorescence quantum yield, narrow emission bandwidth, relatively long excited-state lifetimes, and small dependence of fluorescence properties on pH and polarity [14,15]. In studies of steroids, just to mention a few examples, the corresponding conjugates were employed as suitable tools for visualizing intracellular localization and tracking of cholesterol [16,17], dehydroepiandrosterone [18], nandrolone and related compounds [19], for revealing subcellular localization of the vitamin D receptor and measuring its content in single cells [20], determining the distribution of estradiol receptors [21], and the human progesterone receptor imaging in live cells 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 3 [22].Therefore, the combination of above objectives and constraints led us to consider structures 1a, 1b, and 2 ( Fig.…”