In contemporary academia, social networking significantly enhances educational processes and academic achievement. This study, centered on the General Requirements Department at the University of Technology and Applied Sciences in the Sultanate of Oman, evaluates the impact of social networking on student engagement and its efficacy in education. Employing a questionnaire, the research sampled 128 bachelor's students randomly from the department, aiming to assess the role of social networking in the learning process and its value as an information resource. The results highlight social networking's critical role in boosting student interaction and responsiveness, thus contributing to enhanced educational processes and academic performance. These platforms offer an alternative to traditional classroom settings, providing accessible information sources for both students and educators, thereby enriching the educational experience. The study also demonstrates the importance of social networking in stimulating the educational process and promoting academic excellence. These platforms enable educators to monitor students' progress effectively, identify curriculum weaknesses, and implement targeted improvements. The research underscores the transformative role of social networking in the academic domain. By creating an interactive, responsive, and information-rich educational environment, social networking significantly aids in advancing educational methodologies and improving learning outcomes. The findings advocate for the integration of social networking into educational strategies to optimize academic success.