Flowers present a complex display of signals to attract pollinators, including the emission of floral volatiles. Volatile emission is highly regulated, and many species restrict emissions to specific times of the day. This rhythmic emission of scent is regulated by the circadian clock; however, the mechanisms have remained unknown. In Petunia hybrida, volatile emissions are dominated by products of the floral volatile benzenoid/phenylpropanoid (FVBP) metabolic pathway. Here we demonstrate that the circadian clock gene P. hybrida LATE ELONGATED HYPOCOTYL (LHY; PhLHY) regulates the daily expression patterns of the FVBP pathway genes and floral volatile production. PhLHY expression peaks in the morning, antiphasic to the expression of P. hybrida GIGANTEA (PhGI), the master scent regulator ODORANT1 (ODO1), and many other evening-expressed FVBP genes. Overexpression phenotypes of PhLHY in Arabidopsis caused an arrhythmic clock phenotype, which resembles those of LHY overexpressors. In Petunia, constitutive expression of PhLHY depressed the expression levels of PhGI, ODO1, evening-expressed FVBP pathway genes, and FVBP emission in flowers. Additionally, in the Petunia lines in which PhLHY expression was reduced, the timing of peak expression of PhGI, ODO1, and the FVBP pathway genes advanced to the morning. Moreover, PhLHY protein binds to cis-regulatory elements called evening elements that exist in promoters of ODO1 and other FVBP genes. Thus, our results imply that PhLHY directly sets the timing of floral volatile emission by restricting the expression of ODO1 and other FVBP genes to the evening in Petunia.circadian rhythm | floral volatile | benzenoids | Petunia hybrida | LHY P lant development and physiology are extensively influenced by the circadian clock (1). The precise timing of a single plant behavioral output often requires a suite of internal mechanisms to occur in coincidence or in quick succession before the behavior taking place. Transcriptome analysis revealed that the circadian clock controls transcription of one third of genes in Arabidopsis (2). In this way, the clock can exert a holistic effect on a complex mechanism at a precise moment in time. The effectiveness of the clock's ability to coordinate complex behaviors has been used by many aspects of plant physiology, such as photosynthesis, stem and leaf growth, and flowering (3, 4).The precise timing of sexual reproductive events is critical, as plants are sessile and individuals are often spread over large distances. In addition to regulating the timing of flower formation, when they have opened, many flowers emit floral scents to lure pollinators. Attractive floral volatiles are often emitted in a rhythmic fashion, with peaks of emission coinciding with the primary pollinator's period of activity (5). Although studies have shown that rhythmic emission of scent requires the influence of a circadian clock (6-8), no study of which we are aware has shown a mechanistic link between clock function and floral volatile production.Research on floral vol...