1998
DOI: 10.1177/0261927x980171005
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Flirting with Meaning

Abstract: Representational views of language and communication view ambiguity as a problem to be solved. An alternative approach treats ambiguity as an opportunity to challenge, skirt, and reinvent received knowledge and identity. In so doing, this approach makes a connection between epistemology and ontology, linguistic and existential meaning. This article describes this perspective on language and communication and offers three practical examples of how resources of ambiguity can be used to flirt with new, different … Show more

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Cited by 28 publications
(13 citation statements)
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“…In most civilizations (including our own), the spiritual urge has proven too weak to discourage the perennial quest for a single, literal, fundamental truth, whether it be found in nationalism, capitalism, or religious fundamentalism. I have written elsewhere that "every holocaust finds its reasons in certainty and in separation" (Eisenberg, 1998), and this remains true today, when no fewer than 50 wars are being fought on Earth, all of them over truth claims of one kind or another. Despite unprecedented advances in science and culture, brutal dictatorships, medieval forms of torture, and genocide persist.…”
Section: The Role Of Spirituality and Religionmentioning
confidence: 99%
“…In most civilizations (including our own), the spiritual urge has proven too weak to discourage the perennial quest for a single, literal, fundamental truth, whether it be found in nationalism, capitalism, or religious fundamentalism. I have written elsewhere that "every holocaust finds its reasons in certainty and in separation" (Eisenberg, 1998), and this remains true today, when no fewer than 50 wars are being fought on Earth, all of them over truth claims of one kind or another. Despite unprecedented advances in science and culture, brutal dictatorships, medieval forms of torture, and genocide persist.…”
Section: The Role Of Spirituality and Religionmentioning
confidence: 99%
“…. ] gives room for alternative reactions to the same piece of language (Empson, 1949, p. 1). In Seven Types of Ambiguity, Empson (1949) sets the pattern for making sense of strategic ambiguity (SA) (Contractor and Ehrlich, 1993;Eisenberg, 1984) or the intentional use of equivocation (Bavelas et al, 1990;Eisenberg, 1998) to achieve desired ends within organizations and networks. Empson's influence surpassed the borders of literary criticism ( Jancovich, 1993).…”
Section: Introductionmentioning
confidence: 99%
“…Eisenberg further argues that sometimes it may be risky to use clear or unambiguous words and symbols in organizational communication, especially when an organisation is facing tension from the internal or external environment [45]. For this reason, such organisations may employ ambiguous words or symbols to facilitate the attainment of its multiple goals [46].…”
Section: The Concept Of Strategic Ambiguity (Sa)mentioning
confidence: 99%