“…Most of the previous studies related to the employer of choice have focused on how work environments are supportive to employees (Leary-Joyce, 2004) in terms of remuneration, opportunities for self-development, recognition (Bellou et al, 2015), family support (Thomas and Ganster, 1995), health insurance, vacation time, and retirement savings (Robak, 2007), flexible work arrangements (May et al, 2017;Jarrett, 2019). However, there is an exclusion of work environments' competitive nature, which can facilitate an organization's unique status by offering distinct and attractive products (Liu and Atuahene-Gima, 2018).…”