“…This effect has been studied extensively, both from industrial and theoretical points of view, and multiple causes have been mentioned in the literature (Forrester 1969, Muramatsu et al 1985, Takahashi et al 1994, Wu and Meixell 1998, Lee et al 2000, Warburton 2004, Sterman 2006. Indeed, it has been argued that flexibility in a supply chain increases when the bullwhip effect is reduced, reflecting how well a management method adapts the inventory and production variability to the demand variability (Muramatsu et al 1985, Takahashi et al 1994. Exploring this idea, Pereira (1999) found general expressions for amplification in the case of push, pull and hybrid ordering methods.…”