LHCb in its present configuration will collect approximately 10 f b −1 of data in the next 5 years of LHC operation, at an average luminosity of 2 · 10 32 cm −2 s −1 . In the near future, refined theoretical predictions and lattice calculations, as well as searches for New Physics in the Flavour Sector will require more data coming from decay of heavy quarks. Here we present the motivations for an upgrade of LHCb and the current ideas on how to deal with the experimental challenges. At a luminosity of 2 · 10 33 cm −2 s −1 , the goal is to collect 100 f b −1 , with a large increase in the capabilities of the detector, in particular in the detection of hadronic channels.