Flaming, Complaining, Abstaining: How Online Users Respond to Privacy Concerns

Sheehan, Kim Bartel; Hoy, Mariea Grubbs

doi:10.1080/00913367.1999.10673588

Cited by 251 publications

(210 citation statements)

References 12 publications

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“…People generally perceive financia! information as more sensitive than their personal preferences (Sheehan and Hoy 2000), especially in Japan. We assume our respondents already have opted-in for an e-mail newsletter subscription, which is realistic, because it is very unlíkely that consumers would respond to or even open an e-mail ad from a completely unknown advertiser.…”

Section: Scenario Creationmentioning

confidence: 99%

“…Metzger (2004) finds that users' privacy concerns negatively affect their trust in Web sites, and Schoenbachler and Gordon (2002) explore the role of trust in consumers' willingness to provide the information necessary to build a strong relationship with marketers. In Sheehan and Hoy's (1999) study, as concern about privacy increases, users register for Web sites less frequently and provide incomplete information, possibly because they have less trust in the Web site. That is, trust becomes manifest in the willingness of a party to be vulnerable to the actions of another, based on the expectation that the other will perform a particular action important to the truster, irrespective of its ability to monitor or control that other party (Mayer, Davis, and Schoorman 1995).…”

Section: Trust and Perceived Riskmentioning

confidence: 99%

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Consumer Privacy Concerns and Preference for Degree of Regulatory Control

Okazaki

Hirose

2009

Journal of Advertising

209

177

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Esta es la versión de autor del artículo publicado en:This is an author produced version of a paper published in: El acceso a la versión del editor puede requerir la suscripción del recurso Access to the published version may require subscription CONSUMER PRIVACY CONCERNS AND PREFERENCE FOR DEGREE OFREGULATORYCONTROL A Study of Mobile Advertising in JapanShintaro Okazaki, Hairong Li, and Morikazu Hirose ABSTRACT: This study explores the consequences of consumers' privacy concerns in the context of mobile advertising. Drawing on social contraer theory, the proposed research model connects a series of psychological factors (prior negative experience, information privacy concerns, perceived ubiquiry, trust, and perceived risk) and preference for degree of regulatory control. Data from a survey of 51O mobile phone users in Japan show that mobile users with prior negative experiences with information disclosure possess elevated privacy concerns and perceive stronger risk, which leads them to prefer stricter regulatory controls in mobile advertising. Both perceived ubiquity and sensitivity of the information request further the negative impact of privacy concerns on trust. No such effect occurs for the impact of privacy concerns on perceived risk, however. The authors discuss sorne theoretical and managerial implications.Consumer privacy concerns with respect to mobile advertising have become an important issue for policymakers, trade groups, and consumer advocates as unfair information practices continue to escalare in many countries. In the United States, unsolicited messages or spam increased by 38% from 2006 to 2007 and was expected to increase by 50% more to l.5 million messages in 2008 (Cloudmark 2008). Sorne spam messages request mobile users to provide personal information, including their credit card numbers, or attempt to infiltrare mobile devices with virus programs by asking users to register for services (CNET.co.uk 2006).To alleviate consumers' concerns about these potential invasions, the mobile industry has implemented several selfregulations. For example, the Mobile Marketing Association recently revised its consumer best practices guidelines, including those regarding promotional content and marketing to children; it also expanded and clarified its guidelines for free, standard, and premium rate messaging, mobile Web, and interactive voice responses ( Despite these different regulatory measures, what makes the most effective type of regulation in terms of protecting consumer information privacy remains a topic of debate. To assess the appropriateness of different approaches, we might examine mobile users' preferences for the degree of regulatory control, because users influence both mobile service providers and regulatory government agencies. Therefore, this research explores the relationship between consumer privacy concerns in mobile advertising and their preference for three types of regulations: government regulation, industry self-regulation, and government and industry coregulation. Government ...

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Section: Scenario Creationmentioning

confidence: 99%

Section: Trust and Perceived Riskmentioning

confidence: 99%

Consumer Privacy Concerns and Preference for Degree of Regulatory Control

Okazaki

Hirose

2009

Journal of Advertising

209

177

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“…These direct and indirect requests to provide personal information may induce privacy concerns in advergame players. Existing literature has shown that individuals may differ widely in the extent to which they experience concern for privacy (Phelps, Nowak, and Ferrell 2000) and in the extent to which they cope with these concerns (Debatin et al 2009;Sheehan and Hoy 1999). Therefore, we propose that our hypothesized effects vary with the level of privacy concerns.…”

Section: Effects Of Brand Trust On Personal Information Disclosurementioning

confidence: 83%

“…On the other hand, several studies have found that privacy concerns strongly relate to risk reducing behavior such as withholding or falsifying personal information, using privacy-enhancing techniques (e.g., encryption), asking for removal from mailing lists, sending highly negative messages (i.e., 'flaming'), or changing attitudes (Sheehan and Hoy 1999;Wirtz, Lwin, and Williams 2007;Jahangir and Begum 2007). Many scholars from different perspectives adopted multiple theories (e.g., privacy calculus theory, theory of planned behavior) to explain these effects (see Li 2012 for review).…”

Section: Effects Of Brand Trust On Personal Information Disclosurementioning

confidence: 99%

The role of customization, brand trust, and privacy concerns in advergaming

Wottrich

Verlegh

Smit

2016

International Journal of Advertising

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This study investigates the effects of advergame customization features and trust in the brand advertised in the advergame on players' brand attitude and personal information disclosure. Moreover, we examine to what extent players' privacy concerns moderate these effects. Drawing on self-determination theory and uncertainty reduction theory, we developed and tested a game with varying levels of customization features and brand trust. Results show that customization possibilities and brand trust may have a positive influence on advergame persuasion outcomes, but this influence is strongly conditioned by consumers' privacy concerns. When privacy concerns are low, a game containing customization features leads to a more positive brand attitude. However, when privacy concerns are high, the effect becomes negative. Additionally, we find that different levels of privacy concerns do not affect players' responses toward high trust brands, but toward low trust brands. For low trust brands, players with high privacy concerns show more negative game responses than players with low concerns. These findings set the boundaries for several theoretical and practical implications regarding advergame effectiveness.

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“…The first studies on the subject contributed to the evlouation of privacy from the consumers' point of view (Goodwin, 1991;Jones, 1991). These have been followed by studies investigating the behavioral consequences of privacy concerns (Sheehan and Hoy, 1999;Phelps et al, 2001;Cho et al, 2009;Blakesley and Yallop, 2015), online consumer privacy (Miyazaki and Fernandez, 2001;Sheehan, 2002;Brown and Muchira, 2004;Moscardelli and Divine, 2007;Kansal, 2014;) and strategies to protect personal information Wirtz et al, 2007).…”

Section: The Relation Between Iot and Consumer Privacymentioning

confidence: 99%

Consumer privacy in internet of things

Marangoz¹,

Aydin²

2017

Pressacademia

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Purpose-This study aims to examine privacy from a consumer point of view and in relation to the Internet of Things. Methodology-The concepts of Internet of Things and consumer privacy are covered in this study. These two phenomena are conceptually evaluated, and the relation between them are analyzed through applications and examples. Findings-The monitoring of people's daily activities and recording of data about these activities cause concerns about the privacy of personal data. Consumers are concerned about how and for what purpose the data collected about them is being used. Conclusion-Privacy concern can be an obstacle to consumers' adaptation to IoT technologies. Moreover, it also affects consumers' attitudes towards a particular product, brand or business. For this reason, all actors responsible for the development of the IoT must be aware of the importance of consumer privacy. These actors should show sensitivity to the protection of personal data and consumer privacy as well.

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Flaming, Complaining, Abstaining: How Online Users Respond to Privacy Concerns

Cited by 251 publications

References 12 publications

Consumer Privacy Concerns and Preference for Degree of Regulatory Control

Consumer Privacy Concerns and Preference for Degree of Regulatory Control

The role of customization, brand trust, and privacy concerns in advergaming

Consumer privacy in internet of things

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