Abstract:Extant research has confirmed the importance of consumer innovativeness toward innovation adoption, but relatively little is known about the relationship between fitness use innovativeness, post-adoption behavior and the moderating role of fitness consumer’s efficacy belief. This study aims to examine the moderating role of other-efficacy on the relationships between the fitness player’s usage patterns (usage variety and usage frequency) under the influence of use innovativeness, and revisit intention within t… Show more
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