Fitness in France: A Mature Sector Looking for Growing Markets and Segments

Routier, Guillaume; Vignal, Bénédicte; Bodet, Guillaume

doi:10.1007/978-3-030-53348-9_9

Cited by 3 publications

(2 citation statements)

References 5 publications

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“…The evaluation of equipment and advertisements for quality is predominantly influenced by public sentiment and the service quality model. Although clubs of similar nature may attract similar numbers of patrons, they may not deliver identical offerings or uphold the same level of excellence that appeals to different demographic groups (Routier et al, 2020). The apparatus present in health clubs possesses the capacity to attract and gratify members.…”

Section: Literature Reviewmentioning

confidence: 99%

Factors Influencing Customer Satisfaction in Butwal Sub-Metropolitan City Gyms

Gurung

2023

Devkota J. Interdisc. Stud.

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This research examined the variables that influence individuals’ satisfaction levels at fitness facilities, encompassing factors such as cost, proximity, advertising efficacy, and equipment quality. The objective was to assist gym owners in improving their services and ensuring the satisfaction of their clientele. The study revealed that while the presence of high-quality gym equipment is deemed crucial, its impact on customer satisfaction was found to be negligible. Conversely, factors such as location, advertising, and affordability were identified as significant determinants of customer satisfaction. The proposition posits that in order to enhance customer satisfaction, proprietors of fitness establishments should prioritize the facilitation of convenient access, the establishment of reasonable pricing, and the implementation of effective promotional strategies. In a highly competitive market, identifying and effectively resolving these concerns can lead to increased customer satisfaction and overall business prosperity for the health center.

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Section: Literature Reviewmentioning

confidence: 99%

Factors Influencing Customer Satisfaction in Butwal Sub-Metropolitan City Gyms

Gurung

2023

Devkota J. Interdisc. Stud.

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“…Advertisement and equipment quality is primarily based on the cognitive processes and service quality model. Although similar in market penetration rate, voluntary and commercial organizations do not offer the same activities and levels of service quality that attract different types of public (Routier et al, 2020). Fitness clubs' equipment can attract customers and make them more pleasuresurable and satisfied.…”

Section: Literature Reviewmentioning

confidence: 99%

Factors affecting customer satisfaction in fitness clubs: Study from Kathmandu Valley

Khadka,

Khadka

2022

NCC Jnl

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This study examined the factors influencing consumer satisfaction in fitness clubs, focusing on affordability (price), location, advertising, and equipment quality. The objective was to provide fitness facility owners and managers with information to enhance their services and retain customers. Although equipment quality is essential, other factors may affect customer satisfaction. The regression analysis results indicate that affordability, location, and advertising significantly impact customer satisfaction, while equipment quality does not. These findings highlight the need for fitness clubs to prioritize accessibility, affordability, and effective advertising to increase consumer satisfaction. In a highly competitive industry, fitness clubs can optimize customer experiences and enhance overall business performance by understanding these factors.

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Convaincre le lecteur de s’engager dans un projet de transformation corporelle : analyses croisées des techniques argumentaires mobilisées par les concepteurs de trois méthodes de culture physique

Quidu,

Delalandre,

Favier-Ambrosini

2024

Sciences Sociales Et Sport

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Au sein du champ concurrentiel de la culture physique, le promoteur d’une nouvelle méthode, désireux de convaincre ses lecteurs d’en devenir des pratiquants assidus, se doit de mobiliser une diversité de techniques visant à en démontrer, non seulement la validité intrinsèque, mais aussi la supériorité. À partir d’une analyse comparative des écrits de Greg Glassman (fondateur du CrossFit ), de Pavel Tsatsouline (leader de StrongFirst ) et d’Olivier Lafay (créateur de La Méthode éponyme), ont pu être mises en évidence trois visées principales de l’argumentation. En premier lieu, celle-ci vise à « faire comprendre » les préceptes fondamentaux du programme. Mais, comprendre ne signifie pas ipso facto accepter ; des tactiques rhétoriques ont ainsi pu être repérées, cherchant spécifiquement à « faire adhérer » et, enfin, à « faire agir » le lecteur, en l’incitant à s’engager dans un projet durable de transformation corporelle. En confrontant les stratégies des trois concepteurs, se dégage un « genre argumentaire » typique du champ de la culture physique, lequel s’actualise toutefois dans des « styles rhétoriques singuliers », propres à chaque auteur.

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Fitness in France: A Mature Sector Looking for Growing Markets and Segments

Cited by 3 publications

References 5 publications

Factors Influencing Customer Satisfaction in Butwal Sub-Metropolitan City Gyms

Factors Influencing Customer Satisfaction in Butwal Sub-Metropolitan City Gyms

Factors affecting customer satisfaction in fitness clubs: Study from Kathmandu Valley

Convaincre le lecteur de s’engager dans un projet de transformation corporelle : analyses croisées des techniques argumentaires mobilisées par les concepteurs de trois méthodes de culture physique

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