“…Furthermore, neither technique provides subcellular resolution. The development of single-molecule fluorescence in situ hybridization (smFISH) has enabled the detection of individual transcripts both in single cells and tissues (Bahar Halpern et al, 2015;Battich et al, 2013;Boettiger and Levine, 2013;Itzkovitz et al, 2012Itzkovitz et al, , 2011Little et al, 2013;Lyubimova et al, 2013;Mueller et al, 2013;Nair et al, 2013;Oka and Sato, 2015;Peterson et al, 2012;Raj et al, 2008). This technical advance has, for example, improved our understanding of the design principles of the developing mouse intestine (Itzkovitz et al, 2012) and the establishment of precise developmental gene expression patterns in Drosophila blastoderm embryos (Boettiger and Levine, 2013;Little et al, 2013).…”