2017
DOI: 10.1080/10350330.2017.1334391
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Fish, phone cards and semiotic assemblages in two Bangladeshi shops in Sydney and Tokyo

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Cited by 52 publications
(27 citation statements)
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“…Similar attempts in defining how different semiotic possibilities work together include the terms of 'attunement' or 'alignment' as proposed in Pennycook and Otsuji (2017) and Pennycook (2017Pennycook ( , 2018. Starting from Arnaut's view (2016) that interaction is unregimented, messy and transversal and language is a 'distributed entity across people and places' (447), they use the terms attunement and alignment to describe the communication need to adapt to other people, language, objects, place, etc, in the process of grouping and arrangements.…”
Section: Translanguaging and Embodied Repertoriesmentioning
confidence: 99%
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“…Similar attempts in defining how different semiotic possibilities work together include the terms of 'attunement' or 'alignment' as proposed in Pennycook and Otsuji (2017) and Pennycook (2017Pennycook ( , 2018. Starting from Arnaut's view (2016) that interaction is unregimented, messy and transversal and language is a 'distributed entity across people and places' (447), they use the terms attunement and alignment to describe the communication need to adapt to other people, language, objects, place, etc, in the process of grouping and arrangements.…”
Section: Translanguaging and Embodied Repertoriesmentioning
confidence: 99%
“…Starting from Arnaut's view (2016) that interaction is unregimented, messy and transversal and language is a 'distributed entity across people and places' (447), they use the terms attunement and alignment to describe the communication need to adapt to other people, language, objects, place, etc, in the process of grouping and arrangements. Comparing these two terms, however, Pennycook and Otsuji (2017) believe that attunement suggests a 'more varied adjustment' than alignment and hence captures better the ways of 'collaborating with, listening to, and granting authority to new kinds of voices' (Brigstocke and Noorani 2016, 1-2;cited in Pennycook and Otsuji 2017, 448). They frame these terms in the overall picture of 'semiotic assemblage' where the 'ad hoc' and 'momentary' grouping and arrangements of many kinds of materials and semiotic activities intersect at a given place and time.…”
Section: Translanguaging and Embodied Repertoriesmentioning
confidence: 99%
“…Rather than the predominant linguistic and sociolinguistic approach to seek regularities, underlying principles, genres, registers and concatenations of identifiable structures, this is a call to see the complexity of the moment. Similarly, a focus on semiotic assemblages has aimed to combine the complexity of ‘ad hoc groupings of diverse elements, of vibrant materials of all sorts’ (Bennett, 2010, p. 23) with a focus on how semiotic resources, artefacts and places are assembled in particular moments (Pennycook, 2017; Pennycook & Otsuji, 2017).…”
Section: Assemblages and Entanglementsmentioning
confidence: 99%
“…There is currently a broad move afoot to reconfigure what counts as language and how social, spatial and material worlds interact. Hence conjunctural analysis (Varis, 2017), entanglements (Toohey et al 2015;Kerfoot & Hyltenstam, 2017) or assemblages (Canagarajah, 2018;Pennycook, 2017;Pennycook & Otsuji, 2017) have been taken up to account for the interrelationships among multiple forms of semiosis. The notion of assemblages as "ad hoc groupings of diverse elements, of vibrant materials of all sorts" (Bennett, 2010, p. 23) allows for an understanding of how different trajectories of people, semiotic resources and objects meet at particular moments and places.…”
Section: Conclusion: Refreshing Epistemological Repertoiresmentioning
confidence: 99%