First Thoughts on the Impact of Anthropomorphism on Showrooming Behavior: An Abstract

Heitz-Spahn, Sandrine; Vaidyanathan, Rajiv; Belei, Nina

doi:10.1007/978-3-319-99181-8_132

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

2018

DOI: 10.1007/978-3-319-99181-8_132

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First Thoughts on the Impact of Anthropomorphism on Showrooming Behavior: An Abstract

Sandrine Heitz-Spahn

Rajiv Vaidyanathan

Nina Belei

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First Thoughts on the Impact of Anthropomorphism on Showrooming Behavior: An Abstract

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