We perform first-principles calculations to investigate the band structure, density of states, optical absorption, and the imaginary part of dielectric function of Cu, Ag, and Au-doped Furthermore, according to the calculated results, we propose the optical transition mechanisms of Cu, Ag, and Au-doped TiO 2 , respectively. Our results show that the visible light response of TiO 2 can be modulated by substitutional doping of Cu, Ag, and Au.