The recent increase in interest in so-called behavioral models of asset-pricing is motivated partly by the desire to have models that appear realistic in light of experimental evidence, and partly by their success in moment-matching exercises. This paper argues that the attention given to these two criteria misses perhaps the most important aspect of the modeling exercise. That is, the search for parameters that are invariant to changes in the economic environment. It is precisely this invariance that motivates the use of a tightly parameterized general equilibrium model. Assessing a model on this dimension is difficult and, as the paper argues through the use of suggestive examples, will undoubtedly require strong subjective judgments about the reasonableness of preference assumptions. Such judgments are routinely made about the reasonableness of assumptions about stochastic endowments. The paper suggests that more effort be applied to understanding aggregation in these models and to the exploration of behavioral assumptions in a less flexible but less corruptible time-stationary recursive class of preferences. To put the point less paradoxically, the relevant question to ask about the "assumptions" of a theory is not whether they are descriptively "realistic," for they never are, but whether they are sufficiently good approximations for the purpose in hand. And this question can be answered only by seeing whether the theory works, which means whether it yields sufficiently accurate predictions. (Milton Friedman, 1953) On this general view of the nature of economic theory then, a "theory" is not a collections of assertions about the behavior of the actual economy but rather an explicit set of instructions for building a parallel or analogue system-a mechanical, imitation economy. A "good" model, from this point of view, will not be exactly more "real" than a poor one, but will provide better imitations. Of course, what one means by a "better imitations" will depend on the particular questions to which one wishes answers. (Robert E. Lucas, Jr., 1980)