“…In an increasingly open innovation environment, where external solutions and collaboration are becoming more common and necessary, finding the right innovation solution or partner has become ever more important (Lopez‐Vega et al, 2016). However, innovation searching is a difficult and complex activity (McKelvey, 2016), with decreasing and undesirable returns to technological search often occurring, as the set of available combinations is exhausted (Kim and Kogut, 1996; Fleming, 2001). There is, therefore, the potential of ‘oversearch’ by firms (Laursen and Salter, 2004), which could be both costly and still sub‐optimal in outcome.…”