Firms’ Intentions to Use Nonownership Services

Abstract

In this study, we investigate why companies intend to use nonownership services by conducting qualitative interviews with 10 experts to develop our hypotheses, then using a survey to test them. Our findings show that, as hypothesized, firms’ intentions to use nonownership services are affected by both financial (i.e., tax efficiency and cash and liquid asset management) and nonfinancial (i.e., control over assets and access to the latest technology and tools) factors, with access to the latest technology and tools being the most important driver. Furthermore, we show that the effect that the desire to gain access to the latest technology and tools has on intentions to use nonownership services is enhanced (i.e., moderated) when firms wish to reduce the risk of obsolescence. The hypothesized moderation effect of firm size on the importance of cash and liquid asset management is marginally significant. These findings are an important contribution to the literature, as previous studies have almost exclusively focused on the financial drivers of nonownership service use.

Contagious Effects of Customer Misbehavior in Access-Based Services

“…The phenomenon is linked to the broader context of collaborative consumption (Botsman and Rogers 2010;Leismann et al 2013), which also includes transactions that are not market mediated (e.g., swapping and not-forprofit communal sharing). Access-based services have been referred to as nonownership services (Lovelock and Gummesson 2004;Wittkowski, Moeller, and Wirtz 2013), productsharing services (Johnson, Herrmann, and Huber 1998), or product service systems (Mont 2002).…”

“…Unlike in an ownership context, customers do not acquire full property rights to the product, but rather obtain temporary access while the burdens of ownership, such as rental and repair responsibilities, remain with the owner (Moeller and Wittkowski 2010;Wittkowski, Moeller, and Wirtz 2013). In most access-based services, manufactured goods or durables constitute the core of the offering (Lovelock and Gummesson 2004).…”

Unlocking value from machines: business models and the industrial internet of things

“…A growing stream in service research proposes nonownership as a key value proposition of service businesses for removing the burden of ownership from their clients (Ehret & Wirtz, 2010, 2015Lovelock & Gummesson, 2004;Wittkowski, Moeller & Wirtz, 2013;Wirtz & Ehret 2009). Some authors go even as far as to declare the death of ownership and the eclipse of capitalism (Rifkin, 2014).…”

Services Marketing Within Business-to-Business Context: A Content Analysis of 1996 – 2014 Period

“…Under this category, pricing (Strandvik and Holmlund, 2010;Wang and Bowie, 2009), new product development (Noori and Salimi, 2005;Dai and Kauffman, 2002), service design (Paluch and Blut, 2013), service infusion (de Brentani and Ragot, 1996;Alam, 2012), outsourcing (Selviaridis and Spring, 2010;Wittkowski et al 2013), and marketing communications (Stern, 1997), service failure (Gonzalez et al 2010) can be listed.…”