Firm-Level Export Performance Assessment: Review, Evaluation, and Development

Abstract

Export performance is one of the most widely researched but least understood and most contentious areas of international marketing. To some extent, this problem can be ascribed to difficulties in conceptualizing, operationalizing, and measuring the export performance construct, often leading to inconsistent and conflicting results. This study reviews and evaluates more than 100 articles of pertinent empirical studies to assess and critique export performance measurements. Based on gaps identified in this evaluation, guidelines for export performance measure development are advanced, suggesting, however, a contingency approach in their application. Several conclusions and implications for export strategy and future research are derived from this analysis.

Relationship Between Inflation and Real Economic Growth in Rwanda

“…Approaches for measuring EP are fragmented and uncoordinated (Kahiya and Dean 2014;Katsikea et al 2000) and no single view prevails (Sousa 2004). An almost philosophical approach points out that for most export start-ups pure survival is already some measurement of success (Kahiya and Dean 2014).…”

“…In the meantime, there is a general agreement that a multidimensional approach including a range of determinants such as managerial, organizational, and environmental aspects is most appropriate (Baldauf et al 2000;Katsikea et al 2000;Rambocas et al 2015). This is confirmed by Morgan et al (2004) who synthesized the different views into a robust theoretical model.…”

“…Research on export modalities is of high interest to three major stakeholders: public policymakers, managers, and researchers (Katsikea et al 2000;Sousa 2004). Scholars explain the increasing interest in exports on the basis of its positive effect on a country's growth alongside the business opportunities that it offers individual firms (Dean et al 2000).…”

Modos de Entrada no Investimento Direto no Exterior: Um Estudo da Literatura Empírica

“…Portanto, é possível que diferenças nos resultados reflitam essas escolhas. Trata-se de um problema já apontado por autores de revisões sobre outros temas da área de negócios internacionais (Katsikeas, Leonidou, & Morgan, 2000;Sousa, 2004).…”

A critical analysis of measurement models of export performance

“…Although there does not seem to be a standard all-purpose framework for measuring export performance, a generic analytical framework for the characterization of the export performance phenomenon was presented here. Building upon previous models (especially Matthyssens &Pauwels, 1996, andKatsikeas et al, 2000), the newly proposed framework is argued to have improved them in two aspects: better labeling and organization of the model categories (though one can argue this is just a matter of personal taste) and explicit consideration of an additional methodological issue -structure of the indicators -which has not received proper attention in empirical literature. The proposed classification scheme is expected to serve as a general guideline for researchers to make explicit their research designs and to draw a parsimonious set of performance dimensions and indicators that better fit their specific purposes.…”