Though innovation strategy and organizational learning have been credited to impact on product innovation performance, they have been rarely considered in a single model simultaneously. Thus, the main aim of the paper is to investigate the extent of impact of innovation strategy on organizational learning and product innovation performance. A structural equation modelling analysis was performed on the survey data collected from Ethiopian textile and leather product manufacturing firms. The result reveals that innovation strategy is positively related to product innovation performance. Further, firm size and ownership type moderate the effect of innovation strategy on product innovation performance.
OPSOMMING
Alhoewel daar erkenword dat innovasiestrategie en organisatoriese-leer produkinnovasievertoning beïnvloed, word dit selde gelyktydig in 'n enkele model oorweeg. Die doel van die artikel is dus om die invloedsbereik van innovasiestrategie op organisatoriese-leer en produkinnovasievertoning te ondersoek. 'n Strukturelevergelykingsmodellering analise is op opname data van 'n Etiopiese tekstiel-en leerproduk vervaardigers gedoen. Die resultaat toon dat innovasiestrategie positief verwant is aan produkinnovasiesvertoning. Verder is daar gevind dat maatskappy grootte en eienaarskaptipe die invloed van innovasiestrategie op produkinnovasievertoning matig.