“…The legalization of hemp in the United States offers a unique opportunity for farmers and entrepreneurs to explore hemp-based value-added products. Hemp’s prospects as an agronomically sustainable crop and plant-based, renewable input (Ahmed et al ., 2022; Ely et al ., 2022b; Tripathi and Kumar, 2022) are amplified by its versatility as a food (Adesina et al ., 2020; Ciano et al ., 2022; Pihlanto et al ., 2017), textile and fiber (Bouloc and van der Werf, 2013; Montford and Small, 1999), medicine (Adesina et al ., 2020; Thompson et al ., 1998), polymer alternative (Ahmed et al ., 2022; Filimonova et al ., 2022), and biofuel (Das et al ., 2017). However, the sector faces several barriers, including a lack of information on market potential and consumer interest to guide producers navigating this nascent sector.…”