Finding synergy between oral and visual narratives on memorable and meaningful tourism experiences

Abstract

Personal technologies are widely used to capture the memorable and meaningful experiences travellers have during their journeys. These digital footprints serve as memorabilia for travellers to share and reminiscence about these special experiences. This study showcases an exploratory study of the creation of a travel diary from the traveller's digital footprints to facilitate the expression of and reminiscences about memorable and meaningful moments. In this study, 15 participants were asked to share their memorable and meaningful travel experiences and were then instructed to use their photos and a set of prototyping tools to create a paper-based visual diary of their experiences. The goal of this study was to examine the process of creating a visual diary to understand the differences in how these experiences are recounted and the ways they are expressed. We used a Labovian approach to compare and contrast the participants' oral narratives and visual diaries. As in comics studies, the visual diaries are analysed with respect to their spatio-temporal dimensions and the recurring patterns in these two narrative forms are discussed. Based on the results, recommendations are made regarding the future design of travel diary platforms.

The Implicit and Explicit Motivations of Tourist Behaviour in Sharing Travel Photographs on Instagram: A Path and Cluster Analysis

“…With improvements in technologies, souvenirs can be presented in the form of visual narratives. A recent study suggests that by analysing memorabilia, marketers can understand more on tourists' preferences and psychological needs in order to facilitate the creation of meaningful travel experiences [40]. Lastly, immersed creators share pictures not only for their own benefits but also for the community.…”

Anticipated positive evaluation of social media posts: social return, revisit intention, recommend intention and mediating role of memorable tourism experience

“…In this digital age, this is done via social media (Kim and Fesenmaier, 2017). These social media-generated digital footprints serve as memorabilia for tourists to share reminiscences about their special experiences (Wan et al , 2020). In using social media, tourists become co-designers, co-producers, co-marketers and co-consumers of tourism experiences (Sigala et al , 2012; Gossling and Stavrinidi, 2016).…”

Research on Online Destination Image of Zhenjiang Section of the Grand Canal Based on Network Content Analysis

“…Secondly, this study makes a cross analysis of word frequency, time and geographical location, which can generate more comprehensive analysis results. This method is also applicable to the statistical method of big data and can be combined with digital technology, such as digital footprints of tourists [57,58]. In addition, the study also enriched the literature of canal tourism.…”