Finding out Shared Expert Opinion on the Development of Inbound Medical Tourism: The Case of Russia

Nikitina, Olga

doi:10.35808/ersj/1088

Cited by 2 publications

(1 citation statement)

References 11 publications

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“…Those states that are connected with the development of this type tourism, apart from France, Germany, Italy and Sweden, include the following: Central and Eastern European countries (CEEC) (Kiss, 2015;Lubowiecki-Vikuk and Kurkowiak, 2017;Lubowiecki-Vikuk and Dryglas, 2019;Popescu, 2017). Currently, the tourists' interest in the opportunities of combining travel and receiving health or medical services is increasingly enhancing throughout the world (Nikitina, 2018).…”

Section: Introductionmentioning

confidence: 99%

Destination Management Organizations and Health Tourism Visual Identification in Central and Eastern Europe

Borzyszkowski¹,

Lubowiecki-Vikuk²

2019

ERSJ

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Purpose: The purpose of this paper is to identify and diagnose the activities of national destination management organizations (DMOs) from Central and Eastern European countries (CEEC) in the scope of a visual identification of health tourism destinations. Design/Methodology/Approach: The investigations were conducted on three stages: (1) a verification was performed of the existence of national DMOs in CEEC; (2) when making targeted selection, a questionnaire interviews were performed with 16 DMO representatives; (3) desk research was conducted, i.e. an analysis of the contents of the official websites/ portals and social media of DMOs. Findings: The role of health tourism is to grow in the coming years in the opinion expressed by the DMOs examined. The organizations under examination try to address this trend by indicating that health tourism, even at its current stage, constitutes a fairly important tourism product. The current status of the visual identification of HTD created by DMOs in the states under examination is rather poor. A small part of organizations identify themselves directly with the health tourism product. A significant part of the organizations do not undertake any activities in this area. In turn, those that do undertake such activities rely primarily on fairly common elements such as: an internet website, possibly a logo and an advertising slogan. Practical Implications: The results may serve as a point of departure for taking adequate activities aimed promotion at the health tourism product not only by other national DMOs but also by similar organizations on the regional or local level. Originality/Value: The variety of health tourism products available at CEEC puts new tasks for DMOs. The article highlights the important role of the entity that is responsible for the management of the HTD brand.

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Section: Introductionmentioning

confidence: 99%

Destination Management Organizations and Health Tourism Visual Identification in Central and Eastern Europe

Borzyszkowski¹,

Lubowiecki-Vikuk²

2019

ERSJ

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Current opportunities for the export of medical services in Russia

et al. 2022

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Objective: to identify factors and barriers for the development of medical services export (MSE) in the Russian Federation (RF), to establish recommendations for its stimulation, and to promote Russia as an exporter of medical services in the international arena.Material and methods. An analysis of the practice of MSE organizing and regulatory documents of 2018–2021 was carried out, as well as the quantitative sociological survey of 184 doctors, healthcare managers and experts and the in-depth semi-structured interviews with 8 high-level healthcare experts conducted in 2020. The survey was performed using the “snowball” method. To increase the level of representativeness of the survey results, doctors, organizers and healthcare experts with current work experience in organizations and government bodies in the healthcare sector (Ministry of Health of the RF, Roszdravnadzor, Central Research Institute of Organization and Informatization of Public Health, etc.) were involved as respondents including practicing physicians and heads of medical organizations.Results. The aim of MSE state regulation and stimulation is to choose the optimal model for supporting inbound medical tourism (IMT) in the RF. At the moment, three models of supporting foreign citizens in the medical services market are developing: 1) creating expert medical consortia of leading medical clinics; 2) forming an infrastructure for agency support in the Russian IMT market, including the development of infrastructure in regional IMT markets with high, medium and low export potential; 3) paid medical services in all types of medical care are successfully provided in public and private clinics to foreign citizens who live, work or study in the RF on a permanent or temporary basis. The third model is а self-organizing patient flow of foreign citizens, uncontrolled by Russian medical organizations.Conclusion. The main strategic directions of MSE development for the growth of an organized and controlled patient flow in the RF are medical care services in the field of neurosciences, high-tech surgery and rehabilitation, reproductive medicine, immunotherapy of oncological diseases, and cross-border diagnostic services. It is necessary to take certain measures to stimulate MSE, including the introduction of international standards for the safety and quality of medical care, increasing the service component of the provision of medical services, building channels of marketing communications with foreign patients and the promotion of Russia as an exporter of medical services in the international arena.

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Finding out Shared Expert Opinion on the Development of Inbound Medical Tourism: The Case of Russia

Cited by 2 publications

References 11 publications

Destination Management Organizations and Health Tourism Visual Identification in Central and Eastern Europe

Destination Management Organizations and Health Tourism Visual Identification in Central and Eastern Europe

Current opportunities for the export of medical services in Russia

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