Finding a new hill to climb in transformative PSS

Abstract

Product Service System (PSS) solutions have proven to be a valuable innovation approach for industry organizations to differentiate themselves in a competitive market. Modern interpretations of PSS design have urged a move towards developing transformative innovations which are more than the sum of their parts. Achieving this transition in PSS design requires new tools to support designers in broader exploration of the design space to find a potentially transformative solution concept. These solutions will involve looking three to four product generations in the future adding ambiguity to the inherent complexity of PSS solutions. To embody and gather insight on these complex concepts, this paper explores the impact of a tangible low fidelity scenario prototype activity in the early fuzzy front end of the PSS design process.