2022
DOI: 10.1177/10980482221091239
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Find, Pin, Discuss: Incorporating Pinterest to Foster Community and Collaboration in Online Advertising Classes

Abstract: Visual bookmarking app Pinterest, known for its aspirational and consumptive qualities of users' “pinning” work, has recently made concerted forays into the online advertising and marketing space. At the same time, its visual and collaborative qualities offer unique potential for application in pedagogy. This paper describes a pedagogical assessment study examining a Pinterest-based discussion board series. Results suggest Pinterest enhances students’ sense of learning through contributing to enjoyment, sense … Show more

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Cited by 3 publications
(1 citation statement)
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“…Online classrooms can be designed to incorporate text-based, computer-mediated, business communication features such as forums, blogs, and emails (Costley, 2016; Kehrwald, 2008), and video-based CMC using group projects (Keengwe et al, 2013). Or, through social networking websites (i.e., Facebook, Pinterest) using pictures and postings, which can foster a collaborative learning community (Huntington, 2022; Weidlich & Bastiaens, 2019). With fostering social presence through course-design in mind, course assessments can allow MBA students to become uniformly confident across various internet related tasks.…”
Section: Discussionmentioning
confidence: 99%
“…Online classrooms can be designed to incorporate text-based, computer-mediated, business communication features such as forums, blogs, and emails (Costley, 2016; Kehrwald, 2008), and video-based CMC using group projects (Keengwe et al, 2013). Or, through social networking websites (i.e., Facebook, Pinterest) using pictures and postings, which can foster a collaborative learning community (Huntington, 2022; Weidlich & Bastiaens, 2019). With fostering social presence through course-design in mind, course assessments can allow MBA students to become uniformly confident across various internet related tasks.…”
Section: Discussionmentioning
confidence: 99%