Financial Performance Dan Market Share Pada Bank Umum Syariah Devisa Indonesia: Perspektif Teori Stakeholder

Abstract

Penelitian ini menggunakan analisis analisis teori stakeholder yang belum diterapkan dalam beberapa penelitian sebelumnya. Penelitian ini juga penting, karena bank perlu mendapatkan informasi tentang determinasi dampak pada market share, selama market share dijadikan sebagai kunci pertumbuhan perusahaan dan cerminan untuk para stakeholder dalam menilai financial performancenya. Berdasarkan latar belakang yang telah dibahas sebelumnya, peneliti melakukan penelitian ini bertujuan untuk memahami bagaimana financial performance mempengaruhi marketshare Bank Syariah Indonesia. Metode penelitian ini menggunakan regresi data panel, dengan model yang digunakan pada penelitian ini adalah fixed effect dengan menggunakan aplikasi Eviews 10. Hasil dari penelitian ini menunjukkan bahwa secara simultan seluruh variabel eksogen (ROA, NPF, BOPO dan FDR) berpengaruh signifikan terhadap variabel endogen (market share). Dilihat pada R 2 ditujukan bahwa variasi model endogen pada model market share dapat dijelaskan oleh variabel-variabel eksogen ROA, NPF, BOPO, dan FDR sebesar 62% dan 38% dipengaruhi oleh variabel lainnya diluar variabel eksogen yang digunakan penelitian ini. Hasil secara parsial variabel ROA, NPF, BOPO, dan FDR berpengaruh negatif signifikan terhadap market share.

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“…Rahman's research also found that NPF, BOPO, and CAR together affected market share (Rahman, 2016). His research also states that ROA, NPF, FDR, and BOPO simultaneously affect market share (Fuadah & Hakimi, 2020).…”

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“…Upgrade market share Banks are closely related to marketing. The marketing area reflects how customers determine the amount of their value for something they want (Harisson and Wicks in ( (Fuadah & Hakimi, 2020) so, how market share increasing company influenced by the success in providing value to the customers stakeholder. (product, price, place, promotion) to attract customers and develop market share for the company's products.…”