“…Some studies have associated the behavioral biases with sub-optimal financial decision-making, for example, consumers' preference for materialism may lead to higher indebtedness, as is the case with lack of self-control, an indicator of present biasness reflected in form of compulsivity and impulsiveness with severe detrimental effects such as high indebtedness and low accumulation of wealth [15], [16], [17]. On the contrary, positive BF such as possession of self-control, confidence in the use of financial information, deliberate thinking, optimism, willingness to take informed risks have been suggested to lead to optimal usage of FS [11], [14], [18], [19]. However, studies that recognize BF on commonly used financial services, a departure from assets traded in securities markets as used in earlier behavioral finance studies, are at infancy stage hence the need to contribute to knowledge growth [17], [20], [21], [22].…”