In the post-COVID-19 era, many university students face financial distress due to macroeconomic downturns. Helping college students overcome financial difficulties is an important aspect of sustainable recovery. Based on the theory of student satisfaction and the perspective of new financial support systems, this study constructs a performance evaluation system for financial support for financially distressed students in colleges and universities. To comprehensively evaluate financially distressed students for financial support from the perspective of satisfaction, an empirical study is conducted by taking the authors’ college as an example according to the fuzzy Analytic Hierarchy Process analysis and evaluation model. The results show that, according to the characteristics of students, the students' families’ characteristics should be considered and carefully sorted, and on this basis, the appropriate selection criteria for financially distressed students are selected.