Filmsoziologische Suchbewegung

Heinze, Carsten

doi:10.1007/978-3-658-18352-3_1

Cited by 8 publications

(1 citation statement)

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“…In our discussion of the youthification of television as it relates to DRUCK ’s production, distribution and representation of teenagers’ online media use, we combine perspectives from media industry studies (e.g. McDonald, 2013; Lotz et al, 2018), sociological analysis of film and television (Heinze, 2018; Peltzer and Keppler, 2015; Tudor, 1989) and theories on transmedia storytelling (Mittell, 2014; Ryan, 2015). In this way, we aim for a multifaceted analysis of DRUCK which amplifies the research by Sven Stollfuß (2021).…”

Section: Methods and Theoretical Starting Pointsmentioning

confidence: 99%

Youthification of television through online media: Production strategies and narrative choices in DRUCK/SKAM Germany

Krauß

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2021

Critical Studies in Television: The International Journal of Te

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This article discusses online media’s contribution to the youthification of television through the case study of DRUCK (tr. Pressure, 2018–), the German format adaptation of SKAM (tr. Shame, 2015–17). Youthification is understood as the television industry’s attempts to reach and win back teen and tween viewers with strategies in production, representations, aesthetics and distribution. In DRUCK, online media are integral to the youthification in all these strategies. Our multifaceted analysis of this serial combines perspectives from media industry studies to investigate production strategies, sociological analysis of film and television to examine the thematic and narrative choices and theories of transmedia storytelling to make sense of the specific distribution choices.

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