Film tourism as a tool of tourism development: The Representation of Scotland in the Outlander TV series

Abstract

This article examines the phenomenon of the latest niche trend that has emerged in the Tourism industry and represents a great part of one destination's economy. It runs under several names, such as Film-induced Tourism, Screen Tourism, Set-Jetting, or, most simply, Film Tourism. The currently trendy story of Outlander, written by Diana Gabaldon and first published in 1990, was examined and analysed in the article. Through what is presently eight thick volumes, we follow the story of two main protagonists, the rebellious but honest Scottish warrior James Fraser, and a 20th century independent but devoted Englishwoman, Claire Randall. The title of the very first book is Outlander, meaning a person who does not come from that particular area and is, in fact, an outsider. Back in the 18th century, to where the mentioned book dates, it also meant an Englishman. The following paper focuses on the important impact of the Outlander series, also named 'Outlander effect', on the perception of Scotland and its heritage around the globe, as well as on Scottish tourist visitation since the TV adaptation of the eponymous name aired in 2014.Ovaj članak ispituje fenomen jednog aktuelnog nišnog trenda koji je zabeležen u turizmu i koji predstavlja veliki deo ekonomije jedne destinacije. On se pojavljuje pod raznim nazivima, kao što su "filmski indukovan turizam", "ekranski turizam", "set-džeting" ili, najprostije, filmski turizam. Detaljno se analizira trenutno popularna priča o "Tuđinki", koju je napisala Dajana Gabaldon i koja je prvi put objavljena 1990. U osam do sada objavljenih obimnih tomova, pratimo priču dvoje glavnih protagonista -buntovnog, ali pravičnog škotskog ratnika, Džejmsa Frejzera i nezavisne, ali odane Engleskinje iz XX veka, Kler Rendal. Naslov prve knjige serijala je "Outlander", što označava osobu koja ne potiče iz tog kraja i koja je, u stvari, tuđin. U XVIII veku, u kome se odvija radnja knjige, ova reč je označavala i Engleza. Ovaj rad se bavi velikim uticajem serije "Tuđinka", poznatim i pod nazivom "efekat Tuđinke", na globalnu percepciju

Media Tourism and Its Role in Sustaining Scotland’s Tourism Industry

“…Whilst academically contentious, the dominant association of Scotland in terms of popular culture and imagination continued to be tethered to 'tartanry' images of the Highlands as mysterious, with misty lochs, heather-covered mountainsides, dashing and honourable Highlanders and a history rich with sorrow, oppression, and loss [24,[31][32][33][34][35][36][37][38]. This image was transmitted through a variety of media formats, primarily through Scottishthemed romance novels [39], historical war epics [37] and historical fantasy television programmes [40]. Whilst the tartarised version of Scotland proved to be the most popular inspiration for popular culture tourism, other genres of popular culture have contributed to Scotland's tourism sector, as indicated in case studies on the 2006 thriller film The Da Vinci Code [41], the animated Disney-Pixar film Brave [42] and the costume comedy Monty Python and the Holy Grail [43].…”