Film(i) Culture after Film: Lip-sync Media and the Expanded Archive of Hindi Cinema
Amrita Chakravarty
Abstract:This article considers the remediation of Hindi cinema’s filmi culture in the citational practices of digital media. Foregrounding a case study of the lip-sync video on platforms such as Dubsmash and TikTok, it traces the formation of an expanded archive of Hindi cinema, one which reveals this cinema as less a canon of films than a repertoire of gestures, expressions and style offered up for use to a non-traditional cinephiliac public. The article argues, however, that such an archival view of a historical fil… Show more
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