Fill in the blank: Culture jamming and the advertising of agency

Lambert-Beatty, Carrie

doi:10.1002/yd.341

Cited by 4 publications

(2 citation statements)

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“…Closely tied to the concept of détournement is culture jamming, a term that originated in the mid-1980s from a San Francisco band called Negativland, who used the term to describe the audio-collage and billboard alteration methods they employed (Darts, 2004;Sandlin, 2007). Lambert-Beatty (2010) traces the historical development of culture jamming to the strategies of cultural critique developed by antifascists in the 1930s, continued by the Situationists in the 1950s, Yippies during the Vietnam War, and HIV-AIDS activists in the 1980s and 1990s. Most scholars cite Lasn (1999) as they construct their definitions of culture jamming (Chung & Kirby, 2009;Harzman, 2015;Ibrahim & Eltantawy, 2017); Lasn (1999) himself defines it as "a metaphor for stopping the flow of spectacle long enough to adjust your set" (p. 107)-"spectacle," in this case, referring to the various forms of media that captivate and permeate virtually every aspect of culture as described by prominent Situationist, Guy Debord (1970), in his The Society of the Spectacle.…”

Section: Defining Détournementmentioning

confidence: 99%

Media Literacy and American Education: An Exploration with Détournement

French¹,

Campbell²

2019

JMLE

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Many competing voices are speaking about the state of American education and how it should be reformed in the best interest of students. Topics such as teachers unions, charter schools, and standardized tests are at the center of many of these discussions. How do we decipher what to believe amid such conflicting perspectives concerning these topics and others like them? To progress American education in a direction that benefits students and democratic society, today's educational stakeholders must adopt a critical stance in their evaluation of issues at the center of American education; lessons that encourage the development of critical media literacy skills are vital to this effort. This article explains how using détournement in the classroom contributes to this goal, providing a historical background of détournement, exploring a détournement created by the authors, and sharing practical applications for teachers. Practical considerations are drawn from the authors' experiences implementing détournement in the context of a master's level Disciplinary Literacies course for preservice teachers. The détournement creation process in this context provided an opportunity for preservice teachers to cultivate skills in digital video composition as both critical media consumers and critical media producers. Resources and practical applications shared within the article can guide teachers in implementing détournement in the classroom to help students adopt a critical stance toward the media they regularly consume.

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Section: Defining Détournementmentioning

confidence: 99%

Media Literacy and American Education: An Exploration with Détournement

French¹,

Campbell²

2019

JMLE

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“…to defer attention from less agreeable practices, improve public relations, increase brand trust and loyalty, and profit), visible. A useful participatory means to rework commercially driven messaging in schools is a form of ‘invitational culture jamming’ (Lambert-Beatty, 2010), such as the use of speech bubbles. The Bubble Project (www.thebubbleproject.com), founded by Ji Lee, aims to transform ‘corporate monologues’ and the corporate assault on public spaces by opening up public dialogue.…”

Section: Culture Jamming: Unsettling the Corporate Education Assemblagementioning

confidence: 99%

Culture jamming the ‘corporate assault’ on schools and children

Powell

2018

Global Studies of Childhood

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In contemporary times, organisations across all sectors of society have been encouraged to collaborate and be 'part of the solution' to childhood obesity. This has led to a proliferation of anti-obesity/healthy lifestyles programmes that are funded, devised and implemented by private sector players (e.g. McDonald's, Nestlé) in schools across the globe. This corporate-friendly version of education attempts to erode the democratic purposes of public education, and at the same time, shape children as consumers. Drawing on the Foucauldian notion of the governmental assemblage, I argue that culture jamming techniques, such as pranking and détournement, may act as tactics within a broader critical pedagogy of consumption that both challenges and counterexploits this new 'brand' of education and corporation. Culture jamming provides an opportunity to develop students and teachers as counter-political agents: those that contest anti-politics, create new truths, unmask corporate interests and 'unsettle' the corporatised education assemblage. Keywords Corporations, critical pedagogy, education, obesity [As] corporate curricula continue to turn schooling into a propaganda ground for their own destructive interests, one solution is clearly to stop using them. Another is to provide teachers with resources for researching the agendas of the corporations that finance and distribute such products in public schools and museums so that the ideological functions of the curricula can be turned against themselves, and the corporation's global agendas will be shown as contextualised and centred within the curricula. In this way, students can be shown how their interests and worldviews actually differ from the way their interests and worldviews are constructed in the curricula.-Saltman and Goodman (2011: 53) The 'corporate assault' on schools and children In contemporary times, organisations across all sectors of society have been encouraged to collaborate and be 'part of the solution' to childhood obesity (see Powell, 2015; World Health Organization,

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Do–It–Yourself Urban Design: The Social Practice of Informal “Improvement” Through Unauthorized Alteration

Douglas

2014

City & Community

122

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There are numerous ways in which people make illegal or unauthorized alterations to urban space. This study identifies and analyzes one that has been largely ignored in social science: explicitly functional and civic-minded informal contributions that I call "do-it-yourself urban design." The research, which began as an investigation into more "traditional" nonpermissable alterations, uncovered these casesfrom homemade bike lanes and street signs to guerrilla gardens and development proposals-that are gaining visibility in many cities, yet are poorly accounted for by existing perspectives in the literature. This article examines the existing theories and evidence from interviews and other fieldwork in 14 cities in order to develop the new analytical category of DIY urban design. I present findings on the creators of these interventions, on their motivations to "improve" the built environment where they perceive government and other development actors to be failing, and on the concentration of their efforts in gentrifying areas. This introduces the possibility of conflict and complicates their impact. I argue that DIY urban design has wide-ranging implications for both local communities and broader urban policy. INTRODUCTIONIn 2010, when the City of Pittsburgh altered the traffic pattern at a hillside intersection in Lawrenceville, an area resident noticed that the change was confusing to some motorists and resulting in fender-benders. Seeing a need for better signage, he put his skills as an artist and illustrator to use, mocking up a design on his computer, using official fonts he had "picked up here and there," printing the design on a home vinyl plotter, and attaching it to an aluminum backing ("based on, you know, municipal criteria and things," he explained to me). The result, a shiny red and white sign reading "Cross Traffic Does Not Stop," was fixed to a pole below the stop sign at the intersection. Two years later it still stands as a valuable addition-as its creator observed, "there's a lot less plastic and glass in the street"-with the only indication of its origins the small lettering at the bottom that read "DIYDPW": the Do-it-Yourself Department of Public Works.This sort of personal improvement to public space is not unique. In Los Angeles, one might find a group of friends painting a new bike lane along a road under cover of night; * Correspondence should be addressed to Gordon Douglas, Dept. of Sociology, University of Chicago, 1126 E. 59th St. Chicago, IL 60637; gdouglas@uchicago.edu. in New York, a woman designing innovative public seating and attaching it to existing infrastructure to make sitting and eating lunch on the street easier; in New Orleans, neighborhood residents writing their personal redevelopment ideas directly on abandoned structures and vacant lots; in Toronto, a man converting magazine racks and corporate advertisements into miniature herb gardens. What is happening? What motivates some citizens effectively to do urban planning and design work themselves?Together, these actions...

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Fill in the blank: Culture jamming and the advertising of agency

Cited by 4 publications

References 2 publications

Media Literacy and American Education: An Exploration with Détournement

Media Literacy and American Education: An Exploration with Détournement

Culture jamming the ‘corporate assault’ on schools and children

Do–It–Yourself Urban Design: The Social Practice of Informal “Improvement” Through Unauthorized Alteration

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