Fighting for survival: Analyzing strategic trends in arts advocacy

Abstract

American arts organizations are locked in a continuous fight for their survival as a result of their demanding operational contexts. Virtually every arts organization engages in some form of formal or informal advocacy in order to raise public awareness and secure financial support or political goodwill. While there are almost as many different advocacy strategies as there are arts organizations, studies that trace changes in strategic employment over time are rare, as advocates are typically focused on present issues and the immediate future. This research seeks to address this knowledge gap. Through a systematic review of over 260 scholarly sources, editorials, blogs, think pieces, and miscellaneous other pro‐arts arguments, this article identifies five main arguments for supporting the arts that have been commonly used by arts advocates since the inception of the National Endowment for the Arts. This article presents a theoretical typology that is useful for understanding these arguments and the thematic connections between them. It concludes with a discussion of general trends towards strategic isomorphism and research sophistication among these strategies, then offers avenues for future research that may assist arts advocates with evaluating strategies' success so as to improve their future effectiveness.