1983
DOI: 10.1177/0146167283092002
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Fifteen Years of Foot-in-the Door Research

Abstract: Meta-analyses were performed on research investigating the foot-in-the-door phenomenon. A total of 120 experimental groups were examined, as well as a subset of the research considered to be pure tests of the foot-in-the-door hypothesis. The statistical combinations were consistent in indicating that the phenomenon, although replicable, is weak and not nearly as robust as assumed. Nearly half of the studies either produced no effects or effects in the wrong direction. The common self-perception explanation was… Show more

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Cited by 189 publications
(121 citation statements)
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“…Requesting them to spend precious time on discussing a sensitive topic for research purpose was expected to be met with resistance. In order to alleviate suspiciousness and encourage cooperation, several 'foot in the door' techniques (Freedman & Fraser, 1966;Beaman et al, 1983;Dillard et al, 1984) were used. Reaching participants was made by phone, an immediate channel (mail requests were found to be totally ineffective).…”
Section: Methodsmentioning
confidence: 99%
“…Requesting them to spend precious time on discussing a sensitive topic for research purpose was expected to be met with resistance. In order to alleviate suspiciousness and encourage cooperation, several 'foot in the door' techniques (Freedman & Fraser, 1966;Beaman et al, 1983;Dillard et al, 1984) were used. Reaching participants was made by phone, an immediate channel (mail requests were found to be totally ineffective).…”
Section: Methodsmentioning
confidence: 99%
“…Indeed, different meta-analyses of a line of research sometimes use different moderators to explain variability (e.g., for FITD and DITF techniques, the results of Dillard et al might be compared with the results of Beaman, Cole, Preston, Klentz, & Steblay, 1983, or Fern, Monroe, & Avila, 1986. Hence the fact that a given moderator set "explains all the variance" is no reason to think that no other moderator set could do so.…”
Section: The Empirical Evidence Of Message-by-treatment Interactionsmentioning
confidence: 99%
“…The FITD technique is viewed by many social psychologists as a highly versatile strategy that has been used to gain compliance in many situations, including increasing donations to charities (Guéguen & Jacob, 2001), completing mail-in surveys (Cialdini, Trost, & Newsom, 1995), increasing volunteerism (Guadagno, Asher, Demaine, & Cialdini, 2001), and agreeing to become an organ donor (Carducci, Deuser, Bauer, Large, & Ramaekers 1989). Nearly five decades of research and over 100 studies revealed that the FITD technique is reliable in gaining compliance (Beaman, Cole, Preston, Klentz, & Steblay, 1983;Burger 1999;Dillard, Hunter, & MR. BIG TECHNIQUE 11 Burgoon, 1984;Fern, Monroe, & Avila, 1986;Pascual & Guéguen, 2005). Within a Mr. Big operation, the target becomes committed to the organization by agreeing to complete very small jobs initially, such as transporting goods from one location to another.…”
Section: Six Reasons Why the Mr Big Technique Is Inherently Flawedmentioning
confidence: 99%