Festivalscapes and the visitor experience: An application of the Stimulus Organism Response approach

Chen, Zhaoyu; King, Brian; Suntikul, Wantanee

doi:10.1002/jtr.2302

Cited by 43 publications

(46 citation statements)

References 89 publications

(170 reference statements)

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“…And it has also been applied in tourism research. A growing body of studies has investigated the influence of environmental stimuli (i.e., service quality and service fairness, perceived mobility, social presence, and system and service quality, and festivalscapes) on the experience of tourists, that enable their loyal behaviors such as revisiting and word-of-mouth recommendation (Chen et al, 2019; Hew et al, 2018; Su et al, 2016). In line with these studies, this study viewed tourism resource uniqueness and service quality as two types of environmental stimuli and explored their effects on tourists’ emotional and behavioral responses.…”

Section: Conceptual Model and Hypothesesmentioning

confidence: 99%

Encouraging tourist citizenship behavior through resource uniqueness and service quality: The mediating role of emotions

Liu

Cui

et al. 2020

Journal of Vacation Marketing

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Consumer citizenship behavior is widely considered to be vital to business success. However, the role of resource uniqueness and service quality in encouraging citizenship behavior in tourism settings has not been well understood. Grounded on a framework integrating the Stimulus-Organism-Response Model and Social Exchange Theory, this study examines whether tourism resource uniqueness and service quality affect tourists’ citizenship behaviors (i.e., word-of-mouth recommendations and providing feedback) through the mediating effect of tourist emotion (i.e., positive and negative emotions). A total of 321 samples collected from three types of scenic spots in China were analyzed using structural equation modeling and Bootstrapping procedures. Results suggest that both tourism resource uniqueness and service quality positively predict positive emotion and negatively influence negative emotion, which is further positively and negatively associated with word-of-mouth recommendation and providing feedback, respectively. Moreover, both positive emotion and negative emotion mediate the effects of tourism resource uniqueness and service quality on tourists’ citizenship behaviors. Findings provide evidence that both resource uniqueness and service quality are critical to understand tourists’ citizenship behavior, and offer important marketing implications for destinations to manage tourist emotional experiences.

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Section: Conceptual Model and Hypothesesmentioning

confidence: 99%

Encouraging tourist citizenship behavior through resource uniqueness and service quality: The mediating role of emotions

Liu

Cui

et al. 2020

Journal of Vacation Marketing

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“…Similarly, this paper makes use of S–O–R framework to highlight the environmental cues in the dark place and the different stimuli therein. S–O–R paradigm has been the major focus of researchers in the retailing studies, while only very few have considered it within tourism studies (e.g., Chen et al, 2019; Kim et al, 2020). Visitors pursuit of certain stimuli makes them induce emotions towards the provided service, which would promote a behavioural response (Mason & Paggiaro, 2012).…”

Section: Discussionmentioning

confidence: 99%

“…Visitors pursuit of certain stimuli makes them induce emotions towards the provided service, which would promote a behavioural response (Mason & Paggiaro, 2012). S–O–R paradigm thus represents a ‘chain reaction’ that indicates individuals' mental and behavioural reactions (Chen et al, 2019). Often consumers buy niche products on an impulse (Lee & Shea, 2015; Schwarz & Bless, 1991; Yang & Hanks, 2016).…”

Section: Discussionmentioning

confidence: 99%

Conceptualising the role of marketing strategies of tourism providers in inducing risk‐taking behaviour

Zaky

Saxena

Jayawardhena

2021

Journal of Tourism Research

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In this paper, we examine the role of marketing strategies of tourism providers in inducing risk‐taking behaviour deriving lessons from theoretical foundations of ‘fear appeal’ and ‘protection‐motivation’ and the stimulus–organism–response framework. We engage with their meaning‐generating identity narratives that play an indispensable role in sustaining and enhancing the market appeal of dark tourism experiences, places and products. Our findings demonstrate how providers use information‐based and emotions‐focused strategies to induce visitors to engage in different degrees of risk‐taking activities.

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“…Based on S–O–R theory, they suggested experienscape include the cultural factor of collective/individualistic acting as an important psychographic moderator. Applying S–O–R, Chen et al (2019) presented a festivalscape model, capturing experiences of traditional Macau events. The S–O–R process festivalscape model captures experiences from prefestival, on-site events and postevent.…”

Section: Literature Reviewmentioning

confidence: 99%

The Tao of consumption: private self in a collective culture

Warden¹,

Huang²,

Yen³

et al. 2021

JSTP

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PurposeCollectivism in service research is so bound with Asian cultures as to risk being overly deterministic. Contesting this stereotype, this paper surfaces the individualistic consumption facets of consumers within a collectivist cultural setting, describing the compensating role servicescapes may play and the service marketing opportunities they present.Design/methodology/approachWithin a Chinese cultural research frame, a qualitative grounded approach is adopted that surfaces subconscious metaphors of private consumption through photo elicitation, deep psychological metaphor elicitation and triangulated with field observation.FindingsIndividuals within a collectivist culture do actively seek private psychic space to regenerate the self and prepare for social obligations heavily influenced by Confucian norms. Servicescapes play an important role in private consumption as they provide both a physical and mental oasis of privacy not easily obtainable in regular life and work.Practical implicationsService providers could offer East Asian consumers a package that includes the individual aspect of their value system, whenever and however they see suitable. More specifically, servicescapes can be designed to provide services that facilitate consumer restoration by implementing the mental metaphors consumers of have this process.Social implicationsA stereotype of a consumption has grown around Chinese consumers that while not totally false, misses a vital aspect of human values and risks missing profitable market niches. Consideration of the whole person's collective-individualistic cycle benefits both the consumer and the business.Originality/valueMoving beyond a one-dimensional description of East Asian consumer behavior, focused on collective values, we show the key role servicescapes play in private consumption. A psychological renewal of the self, in preparation to re-enter the collective, show the multiple aspects of Asian consumers.

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Festivalscapes and the visitor experience: An application of the Stimulus Organism Response approach

Cited by 43 publications

References 89 publications

Encouraging tourist citizenship behavior through resource uniqueness and service quality: The mediating role of emotions

Encouraging tourist citizenship behavior through resource uniqueness and service quality: The mediating role of emotions

Conceptualising the role of marketing strategies of tourism providers in inducing risk‐taking behaviour

The Tao of consumption: private self in a collective culture

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