Festivalscapes and patrons' emotions, satisfaction, and loyalty

Lee, Yong-ki; Lee, Choong‐Ki; Lee, Seung-Kon; Babin, Barry J.

doi:10.1016/j.jbusres.2006.05.009

Cited by 537 publications

(675 citation statements)

References 50 publications

(57 reference statements)

Supporting

Mentioning

590

Contrasting

Unclassified

Order By: Relevance

“…Transaction cost which is basically accompanied by money saving had a positive medium relation with satisfaction but no relation with trust. Concerning the satisfaction, results of this research were in conformity with those of other researches (Lee et al, 2008;Lim & Kim, 2005;McColl, 2002); but it is not true for trust and the related findings may be case results, i.e. the customers may not have confidence in online purchase, but they may achieve higher levels of satisfaction because of savings.…”

Section: Discussionsupporting

confidence: 82%

“…the customers may not have confidence in online purchase, but they may achieve higher levels of satisfaction because of savings. If a customer intends to use off purchase through online buying the tourism services and products, satisfaction will intervene between transaction cost and trust (Lee et al, 2008;Lim & Kim, 2006;McCole, 2002). Our research reveals that when customers welcome the online purchase, satisfaction probably affects their trust, which is necessary for this purpose (Corbitt et al, 2003;Lanford, 2006).…”

Section: Discussionmentioning

confidence: 76%

See 1 more Smart Citation

Investigating the effective factors on customer loyalty on tourism Agencies using an e-marketing technique: A case study of Iranian tourism agencies

Sabet¹,

Fallahi²,

Donighi³

2014

10.5267/j.msl

View full text Add to dashboard Cite

The aim of this research is to determine and to assess the effective factors on customer loyalty, concerning the internet-purchase of products and services of Tehran tourism agencies. For this purpose, the standardized questionnaire was distributed among on-line internet customers of Tehran tourism agencies and finally 384 questionnaires were applied in analyzing the research hypotheses. The data obtained from customers were analyzed using confirmatory factor analysis technique and the structural equations modeling (SEM). The findings of the research with regard to the proposed model and its nine hypotheses from the highest to lowest route coefficients and hypothesis confirmation are respectively: the effect of customer loyalty with the route coefficient of 0.559; the effect of search capability with the route coefficient of 0.481; the effect of satisfaction on customer trust with the route coefficient of 0.388; the effect of transaction cost on customer satisfaction with the route coefficient of 0.321; the effect of search capability on customer trust with the route coefficient of 0.292; the effect of trust on customer loyalty with the route coefficient of 0.184; the effect of the perceived security on customer satisfaction with the route coefficient of 0.159. The above seven hypotheses have been confirmed and the effect perceived security effect on customer trust and the effect of transaction cost on customer trust with the route coefficient of 0.018 were finally rejected.

show abstract

Section: Discussionsupporting

confidence: 82%

Section: Discussionmentioning

confidence: 76%

Investigating the effective factors on customer loyalty on tourism Agencies using an e-marketing technique: A case study of Iranian tourism agencies

Sabet¹,

Fallahi²,

Donighi³

2014

10.5267/j.msl

View full text Add to dashboard Cite

show abstract

“…Secondly, the festival activities focus on promoting regional economic development [10,26]; therefore, the research on tourist festival-related issues has focused mainly on tourists' participation behavior and economic benefit evaluation, such as satisfaction and recreation experience [27,28]; perceptual value and recreation motivation [29]; effect and revisiting intention [15,16]. To examine variety of issues, we should implement different kinds of research, such as research on event festival activities [30] or traditional festival activities [31].…”

Section: Literature Reviewmentioning

confidence: 99%

“…Self-identity is an internal individual process after the assessment of an individual's own benefit, and thereby affects behavioural intentions. When tourists participate in festivals, the visiting experience will be impacted by the identity of the festival [25], while the festival identity will determine tourists' wishes to revisit the festival [27,28]. Therefore, we must take the tourists' feelings of participating in the festival, sense of identity, and support into consideration.…”

Section: Hypothesis 1 (H1)mentioning

confidence: 99%

From Having Fun to Applause: The Study of Relationships among Festival Benefits, Festival Identity and Festival Support by Viewpoints of the Hosts and Guests

Chang

Hsieh

2017

Sustainability

View full text Add to dashboard Cite

Abstract:The sustainable development of the festival depends on the support and participation of residents and tourists. There are a number of practical and theoretical gaps regarding the hosts and guests in festival literature. This study attempts to fill the host-guest gap based on the theory of reasoned action to construct and exam a relationship model. Taking the 2016 Summer Festival during busy season as an example in Hualien, 1165 questionnaires were valid, and data were analyzed by SEM (structural equation modeling). Results showed that the hosts had higher perception than the guests in terms of the festival benefits, identity, and support. This study has two concept models: the guest model and the host model. In the host model, the local-development benefits have more positive relationships to affect the festival support and festival identity than the recreation-experience benefits. On the other hand, the recreation-experience benefits could affect the festival support, but the festival identity could not in the guest model. The results of this study indicate that the festival organizers or the public sectors must be pay attention to the viewpoints of the guests and hosts in order to achieve the sustainable development objectives.

show abstract

“…Marketing is an integral part of the whole process of festivals and successful marketing of music festivals can bring beneficial impacts to organizations and communities. Festivals are a demanding business endeavour involving tremendous amounts of marketing (Lee et al, 2008). That is, marketing functions are the vital part of the entire process and help music festivals to achieve success, which is the main objective of any festival.…”

Section: Advantages Of Using Social Media In Advertising Music Festivalsmentioning

confidence: 99%

The role and importance of social media in promoting music festivals

Oklobdžija¹

2015

Proceedings of the International Scientific Conference - Synthesis 2015

View full text Add to dashboard Cite

Abstract:Music festivals are the global phenomenon which is gaining considerable importance through the event tourism industry. There are different types of music festivals worldwide and their number is rapidly growing. Under such circumstances, the key to success lies in the appropriate marketing strategy. Nowadays, the growing popularity of the Internet has changed the way people communicate, purchase and make decisions. All this has triggered the reinvention of the traditional marketing strategies. As the world becomes more and more connected, keeping pace with the developments and trends is essential for marketers trying to reach new audiences, who are much more demanding, perceptive and fragmented. Social media marketing provides the marketers with the most important information in the marketing industry: the possibility of being completely aware of customers' needs. By being active on the largest social media, marketers are not only able to assess the needs of the customers, but they also have easy access to the customers' feedback -the level of their satisfaction or dissatisfaction, as well as the factors triggering such opinion. The purpose of this paper is to highlight the importance of social media in modern marketing strategies of music festivals. Apstrakt:Muzički festivali su globalni fenomen koji poprima sve veći značaj kroz manifestacioni turizam. Postoji veliki broj različitih muzičkih festivala na svetu i svake godine se pojavljuju novi. Pod takvim oklonostima, ključ uspeha određenog festivala leži u odgovarajućoj marketing strategiji. U današnje vreme, rastuća popularnost interneta uticala je način na koji ljudi komuniciraju, kupuju i donose odluke, što je podstaklo ponovno izučavanje tradicionalnih marketing strategija. Kako svet postaje globalno selo, od suštinske važnosti za svakog marketing menadžera koji želi da privuče novu publiku, koja je u današnje vreme zahtevnija, perceptivnija i podeljenija nego ikada, jeste da ide u korak sa dostignućima i novim trendovima. Marketing društvenih medija nudi marketing menadžeru najvažniju informaciju koja postoji u marketinškoj industriji: mogućnost da bude potpuno svestan potreba potrošača. Prisustvo na najvećim društvenim mrežama pomaže marketing menadžerima da procene potrebe potrošača, kao i da imaju lak i brz pristup povratnoj informaciji -stepenu zadovoljstva ili nezadovoljastva potrošača, kao i činiocima koji pokreću takva osećanja. Svrha ovog rada jeste da naglasi važnost društvenih medija u modernim marketing strategijama muzičkih festivala.

show abstract

Festivalscapes and patrons' emotions, satisfaction, and loyalty

Cited by 537 publications

References 50 publications

Investigating the effective factors on customer loyalty on tourism Agencies using an e-marketing technique: A case study of Iranian tourism agencies

Investigating the effective factors on customer loyalty on tourism Agencies using an e-marketing technique: A case study of Iranian tourism agencies

From Having Fun to Applause: The Study of Relationships among Festival Benefits, Festival Identity and Festival Support by Viewpoints of the Hosts and Guests

The role and importance of social media in promoting music festivals

Contact Info

Product

Resources

About