Festival Tourists’ Emotion, Perceived Value, and Behavioral Intentions: A Test of the Moderating Effect of Festivalscape

Festival Revisiting Intention and Quality: The Case of Taiwan's Lantern Festival

“…According to Yang et al [30], tourist frequently develops an attitude toward a product, place or service, which is based on the evaluations of prior experiences. Based on the attitude, the tourist decides to stay with or leave the product, place or service.…”

“…Tourist revisiting intention has favorable behavioral intentions. Behavioral intentions refer to intentions of an individual to perform a particular behavior in the future (Song et al, [23], Wu et al, [29] and Yang et al, [30]). They are good predictors of the future behaviors (Kim et al, [12], Song et al, 2012 and Song et al, [23]).…”

“…In fact, they have become an important part of a destination's portfolio of tourism products (Getz,[8]). Festivals, as one of the fastest growing types of events, have increased with regard to number, diversity and popularity since the 1980s (Getz,[8], Gursoy et al, [10] and Yang et al, [30]). A festival is defined as "the celebration of a specific theme to which the public is invited for a limited period of time.…”

“…One of the main ways to achieve success is to build revisiting intention in attendees (Lee, [13], Wu et al, [29] and Yang et al, [30]). Indeed, customer loyalty is widely recognized as a major element of business success.…”

“…Wong et al, [28] and Wu et al, [29]), festival value (e.g. Lee et al, [15] and Yang et al, [30]), and satisfaction with festival (e.g. Grappi and Montanari, [9], Lee, [13] and Mason and Paggiaro, [16]) on revisiting intention to festival.…”