Festival quality, theory of planned behavior and revisiting intention: Evidence from local and small Italian culinary festivals

Vesci, Massimiliano; Botti, Antonio

doi:10.1016/j.jhtm.2018.10.003

Cited by 80 publications

(90 citation statements)

References 76 publications

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“…This research therefore focuses on the post-pandemic safer destination choice behaviors among US international travelers, since no research has yet investigated and predicted their post-pandemic safer destination selection process. Many researchers in tourism, social psychology, and consumer behavior agree that investigating the underlying factors that lead to travelers’ particular intentions/behaviors, which consider volitional (social and attitudinal) and nonvolitional constituents, provides clear insights into travelers’ decision-making process for a destination/product/service/brand [ 7 , 8 , 9 , 10 , 11 , 12 ]. Accordingly, the conceptual framework from the present research is derived from the theory of planned behavior (TPB) [ 13 , 14 ].…”

Section: Introductionmentioning

confidence: 99%

The Post-Coronavirus World in the International Tourism Industry: Application of the Theory of Planned Behavior to Safer Destination Choices in the Case of US Outbound Tourism

Han

Al-Ansi

Chua

et al. 2020

IJERPH

128

188

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The tourism industry has been seriously suffering from the coronavirus disease (COVID-19) crisis ever since its outbreak. Given this pandemic situation, the major aim of this study is to develop a conceptual framework that clearly explains the US international tourists’ post-pandemic travel behaviors by expanding the theory of planned behavior (TPB). By utilizing a quantitative process, the TPB was successfully broadened by incorporating the travelers’ perceived knowledge of COVID-19, and it has been deepened by integrating the psychological risk. Our theoretical framework sufficiently accounted for the US tourists’ post-pandemic travel intentions for safer international destinations. In addition, the perceived knowledge of COVID-19 contributed to boosting the prediction power for the intentions. The associations among the subjective norm, the attitude, and the intentions are under the significant influence of the tourists’ psychological risks regarding international traveling. The comparative criticality of the subjective norm is found. Overall, the findings of this study considerably enhanced our understanding of US overseas tourists’ post-pandemic travel decision-making processes and behaviors.

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Section: Introductionmentioning

confidence: 99%

The Post-Coronavirus World in the International Tourism Industry: Application of the Theory of Planned Behavior to Safer Destination Choices in the Case of US Outbound Tourism

Han

Al-Ansi

Chua

et al. 2020

IJERPH

128

188

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“…It can be confirmed that the visitor of a food market who has a greater motivation related to culinary and hedonic aspects will be a visitor who will have a greater satisfaction in general. This visitor will also have a greater chance of recommending this food market to family and/or friends when he or she returns from the trip, and, if the visitor returned to the destination, he will visit the food market again, highlighting its loyalty towards it [48].…”

Section: Resultsmentioning

confidence: 99%

“…In relation to events, festivals, and food markets, Vesci and Botti [48] indicate that the quality of the food and drink and the service and hospitality strongly determine the intention to return. Mason and Paggiaro [49] conclude that "festivalscape" has a direct effect on the satisfaction of the participants in culinary events.…”

Section: Development Of Hypothesesmentioning

confidence: 99%

Food Markets: A Motivation-Based Segmentation of Tourists

Canalejo

Sánchez‐Cañizares

Santos-Roldán

et al. 2020

IJERPH

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Food markets are becoming popular as new spaces for recreation, and this research aims to discover the motivations driving the tourists that visit these markets. Factorial analysis, cluster analysis and Student’s t-test were applied on 456 surveys from two food markets in Córdoba (Spain). Three motivational factors were obtained: Gastronomic experience and novelty; hedonism and leisure; and the relationship of the experience with work. Segmenting and analyzing the profile of the tourist may help economic agents develop new strategies for the tourism management of a destination and more accurate marketing and branding strategies that target specific customers with a niche message. The study could help develop products that align with tourists’ motives to increase satisfaction and loyalty.

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“…Yemek festivalleri de bu bağlamda yerel festivaller arasında popülerleşen alanlardan biri olarak gösterilmektedir (Kim vd., 2011 (Kim vd., 2011). Ancak son yıllarda özellikle sokak lezzetleri festivalleri sayıca artmış olmasına rağmen ilgili konunun alanyazında yeterince incelenmediği görülmektedir (Vesci ve Botti, 2019). Sokak lezzetleri festivalini Eskişehir örneğinde ele alan bu çalışmada, festival katılımcılarının festivale yönelik algıları, festivalden memnuniyetleri, festivalden algıladıkları değer ve destinasyon aidiyetleri arasındaki ilişkilerin bütünsel bir bakış açısıyla araştırılması amaçlanmıştır.…”

Section: Introductionunclassified

Festi̇val Algisi, Festi̇val Memnuni̇yeti̇, Festi̇val Değeri̇ Ve Ai̇di̇yet İli̇şki̇si̇: Eski̇şehi̇r Sokak Lezzetleri̇ Festi̇vali̇ Örneği̇

Demirci

Yilmazdoğan

Düşmezkalender

2020

bmij

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Araştırma ile Eskişehir Sokak Lezzetleri Festivali’ni ziyaret eden katılımcıların festival algıları, memnuniyetleri, festivalin algıladıkları değeri ve destinasyona aidiyetleri arasındaki ilişkileri bütünleşik bir bakış açısıyla araştırmak amaçlanmıştır. Bu amaç doğrultusunda, ilgili alanyazın incelenerek araştırma modeli oluşturulmuştur. Değişkenler arası ilişkileri test edebilmek için Ekim 2018 tarihinde gerçekleştirilen 3. Eskişehir Sokak Lezzetleri Festivali’ni ziyaret eden yerli turistlere kolayda örnekleme yöntemi ile ulaşılmış ve 226 kişi ile yüz yüze anket uygulaması gerçekleştirilmiştir. Eksik ya da hatalı doldurulduğu tespit edilen 26 anket analize dâhil edilmemiş olup 200 anket formu değerlendirmeye alınmıştır. Toplanan veriler güncel istatistik programı ile analiz edilmiştir. Gerçekleştirilen korelasyon analizi ile festival algısı, memnuniyet, festival değeri ve destinasyon aidiyeti değişkenleri arasında istatistiksel olarak anlamlı ve pozitif yönlü ilişkiler tespit edilmiştir. Bu ilişkiler; festivale yönelik olumlu algıların, festival memnuniyetinin ve festivalin algılanan değerinin, turistlerin destinasyon aidiyetini olumlu yönde etkilediğini göstermektedir. Dolayısıyla bir destinasyona olan aidiyeti geliştirmede, festivallerin olumlu etkilerinin göz önünde bulundurulması gerektiği söylenebilir.

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Festival quality, theory of planned behavior and revisiting intention: Evidence from local and small Italian culinary festivals

Cited by 80 publications

References 76 publications

The Post-Coronavirus World in the International Tourism Industry: Application of the Theory of Planned Behavior to Safer Destination Choices in the Case of US Outbound Tourism

The Post-Coronavirus World in the International Tourism Industry: Application of the Theory of Planned Behavior to Safer Destination Choices in the Case of US Outbound Tourism

Food Markets: A Motivation-Based Segmentation of Tourists

Festi̇val Algisi, Festi̇val Memnuni̇yeti̇, Festi̇val Değeri̇ Ve Ai̇di̇yet İli̇şki̇si̇: Eski̇şehi̇r Sokak Lezzetleri̇ Festi̇vali̇ Örneği̇

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