“…In this paper, I elaborate on how the Marielle Franco’s Institute functions as a counter-hegemonic agent of memory in Brazil through digital practices that articulate what I call a haunting online presence of Marielle on social media. I rely on the concept of haunting (Gordon, 2008), theorizing on collective mediated memory (Hoskins, 2009; Kitch, 2018; Molden, 2016; Neiger et al, 2011; Tenenboim-Weinblatt, 2013; Zelizer, 2004), and digital memory (Birkner and Donk, 2020; Chidgey, 2018, 2020; Hess, 2007; Martini, 2018; Merrill et al, 2020; Reading, 2016; Smit et al, 2018) to discuss two interrelated processes involved in the construction of a haunting online presence: mediating a resistant specter and mediating “something-to-be-done.” Through a critical rhetorical analysis of the Institute’s YouTube and Instagram accounts, I also explicate how the notion of haunting online presence can be used as a heuristic framework to analyze cases of digital memorialization as culturally, politically, and historically situated practices.…”