Female season ticket holders: how their satisfaction is derived differently from males

McDonald, Heath; Leckie, Civilai; Karg, Adam; Zubcevic-Basic, Nives

doi:10.1080/16184742.2017.1332668

Cited by 20 publications

(9 citation statements)

References 54 publications

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“…Also, no-show behavior was more likely to occur if the STH was accommodated in the standing terraces, had already missed the last home match, and had already resigned. In contrast, the authors did not observe substantial gender differences in spectator no-show behavior -a finding that is largely consistent with related survey results (e.g., McDonald et al, 2017;Schreyer, 2019;Solberg & Mehus, 2014). Second, in a short, and related study employing the same data set, primarily focus on the role of geographical distance in shaping STH behavioral loyalty, adding some necessary nuance to our current understanding of the travel distance.…”

Section: What Do We Know About Spectator No-show Behavior?supporting

confidence: 88%

“…Those authors in the first stream began early -perhaps often unintentionally -to document the existence of no-shows in different sporting environments, but were mostly interested in exploring related concepts, such as season ticket churn (e.g., McDonald, 2010), relationship quality (e.g., Lee et al, 2019), and satisfaction (e.g., McDonald et al, 2017). Accordingly, although most of the research generated in this stream of the literature relies on cross-sectional survey data collected on the individual level, and, thus, might help us grasp the magnitude and, perhaps, also infer the cultural robustness of the increasingly important phenomenon better, only a few studies (e.g., McDonald et al, 2017;Sampaio et al, 2015;Solberg & Mehus, 2014) add to our understanding of its potential antecedents. Further, as Karg and McDonald (2011), among others, observe, it ultimately remains questionable as to whether ticket holders, when surveyed, give an accurate indication of their -socially undesirable -no-show behavior.…”

Section: Introductionmentioning

confidence: 99%

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Football Spectator No-Show Behavior in Switzerland: Empirical Evidence From Season Ticket Holder Behavior

Schreyer

Torgler

2021

SSRN Journal

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For football executives, understanding the determinants of spectator no-show behavior better is of utmost importance. Recent research efforts, however, have primarily focused on exploring the potential effects of determinants that the club management can hardly influence (e.g., potential scheduling effects, the visiting team's quality, and the weather). In contrast, our understanding of factors relating to both accommodation (e.g., the ticket price), socio-demographics (e.g., age), and also emerging no-show habits, in predicting no-show behavior is still limited. Here, departing from more traditional survey-approaches, we address this shortcoming by exploring disaggregated behavioral season ticket holder data provided by an established Swiss Super League club. Analyzing a rich data set containing roughly 2.09 million attendance decisions made by ticket holders in Switzerland between 2013 and 2016, we observe that both a season ticket holder's accommodation and his (or her) socio-demographic information can help predict subsequent no-show behavior. In particular, we notice an important role of a season ticket holders' age, his (or her) domicile, and emerging no-show habits, as well as the season ticket price. Although our results suggest that the management of clubs with a strong demand for tickets might be well-advised to begin experimenting with strategies to exploit emerging no-show habits among their season ticket holders, most executives, i.e., those operating at clubs that sell-out their stadium only occasionally, might want to prioritize efforts to increase the inherent ticket value (e.g., by reducing the ticket supply).

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Section: What Do We Know About Spectator No-show Behavior?supporting

confidence: 88%

Section: Introductionmentioning

confidence: 99%

Football Spectator No-Show Behavior in Switzerland: Empirical Evidence From Season Ticket Holder Behavior

Schreyer

Torgler

2021

SSRN Journal

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“…Considering the differences between male and female fans (e.g. McDonald et al., 2017), this represents an important research perspective.…”

Section: Methodsmentioning

confidence: 99%

Appetite for or resistance to consumption relationships? A trans-European perspective on the marketisation of football fan relationships

Bodet

Kenyon

Ferrand

2018

Journal of Consumer Culture

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Although most sport organisations are encouraged to better manage the relationships they maintain with fans, little is still known about the types of relationships that fans want to establish with sport organisations. Also, as most suggested management and marketing practices come from professional sport organisations and European contexts, it is questionable whether they can apply to all sports organisations, and whether they are received in the same way by diverse fans from various socio-cultural contexts. Thus, the study aimed to explore football fans' relational expectations towards their national football association 2 across Europe and attitudes towards this marketization. Focus groups and individual interviews were conducted with several casual and die-hard fans from three European countries chosen for their heterogeneity: Armenia, Lithuania and England. Overall, and possibly in contradiction with numerous publications dealing with club football, the fans from the three countries did not express clear opposition or resistance towards the marketization of their relationships towards their national teams and associations. English fans seemed quite neutral or indifferent although Armenian and Lithuanian fans presented many characteristics of brandom demonstrating an appetite for this marketization.

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“…Despite the importance of STHs for the clubs, the number of studies regarding STHs is limited and they are mostly concentrated on renewal or nonrenewal (churn) rates among STHS, analyzing factors affecting satisfaction and loyalty of STHs, and buying behaviors of STHs. McDonald [5] and McDonald et al [6] focused on nonrenewal rates among STHs, Beccarini and Ferrand [7], McDonald et al [8], Shaw and McDonald [9], McDonald et al [10] examined factors influencing STHs' satisfaction, Schreyer et al [11] predicted STH loyalty by using geographical information. The majority of the studies in the sports economics and marketing are about revealing determinants of the sports demand [12][13][14][15][16][17][18][19][20][21][22].…”

Section: Introductionmentioning

confidence: 99%

Comparing Soft Computing Techniques for Estimating Demand of Season Ticket Holders

Şahin¹

2018

IJCA

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Sports have macroeconomic effects and profound impacts on the level of development of countries. Therefore, sports economics deserves and receives attention in the literature. In this study, season ticket holders (STHs), who have a significant effect on sports economics, are the main concern. STHs have strategic and financial importance to professional sports teams. STHs play a key role on stadium economics of soccer teams. Considering these points, soft computing techniques, adaptive neuro-fuzzy inference system (ANFIS) and artificial neural network (ANN), were utilized to predict demand of season ticket holders of soccer clubs in this study. Real data of soccer clubs from multiple countries were used in the training and testing processes of the models. The performance measures indicated that both of the proposed models could be used for prediction purposes effectively. However, the ANFIS model with hybrid optimization outperformed the ANN model. Contrary to the studies concentrating on analyzing determinants of the STH demand, this study is the first for predicting the demand of season ticket holders by using two competitive methods.

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Female season ticket holders: how their satisfaction is derived differently from males

Cited by 20 publications

References 54 publications

Football Spectator No-Show Behavior in Switzerland: Empirical Evidence From Season Ticket Holder Behavior

Football Spectator No-Show Behavior in Switzerland: Empirical Evidence From Season Ticket Holder Behavior

Appetite for or resistance to consumption relationships? A trans-European perspective on the marketisation of football fan relationships

Comparing Soft Computing Techniques for Estimating Demand of Season Ticket Holders

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