Introduction: Feminist media in the context of new social movements Throughout history, feminists have used media individually and collectively to inform, motivate, and mobilise political action on behalf of women, as well as to critique the structures and content of dominant media. As Linda Steiner aptly puts it, alternative feminist media suggest "a model for oppositional media" (Steiner 2000: 1331) as they document women's aĴempts to improve themselves and remake the world. Chris AĴon ampions alternative media in general as "counter hegemonic" because they allenge hegemonic structures in society "whether on an explicit political platform, or employing the kinds of indirect allenges through experimentation and the transformation of existing roles, routines, emblems and signs" (2002: 27). What makes media "alternative" to the mainstream of corporate media conglomerates are the processes of production, the content and the interpretive strategies of its audiences (Atkinson 2010: 22). Grassroots media projects "are fundamental in breaking the fear of speaking and in allenging the myth of women's silence" (Riaño 2000: 1335), the dominant metaphor used to refer to the marginal position of women in the communications industry. While allenging the absence of women's voices in public space, women media producers develop creative, analytical and literary skills within this cycle of analysis, reflection, and action. James Hamilton (2000) argues that three general principles underpin alternative media production, namely de-professionalisation, de-capitalisation, and de-institutionalisation. These three principles speak of how alternative women-led and feminist media are usually accessible to women without the necessity of professional training and expensive capital outlay, and how they take place outside of institutional or formalised seĴings. Alternative women-led and feminist media offer participatory forums for debate and the ex ange of politically, socially and culturally engaged ideas by those who are marginalised within mainstream political debates. In her book Changing the Wor(l)d: Discourse, Politics and the Feminist Movement (1997), Stacey Young conceptualises feminist publishing as discursive politics and activism. Starting from a thesis that enduring social ange is possible according to Unauthenticated Download Date | 5/31/19 8:01 AM 1 The study was conducted by a team, encompassing project leader Elke Zobl; post-doctoral researchers