Feelings and functionality in social networking communities: A regulatory focus perspective

Krishen, Anjala S.; Berezan, Orie; Raab, Carola

doi:10.1002/mar.21204

Cited by 25 publications

(27 citation statements)

References 62 publications

(82 reference statements)

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“…To explore the qualitative tweets corresponding with #MeToo posts from respondents, we utilized Leximancer (http://www.leximancer.com), a semantic analysis tool designed to identify themes and concepts as a series of associations and links (Smith, 2007). This technique has been used to explore various types of qualitative comments (e.g., Krishen et al, 2014, 2019; Petrescu & Kachen, 2019). Themes are shown as large shaded circles and represent higher‐order clusters of semantically connected groups of concepts, which are shown as smaller shaded circles.…”

Section: Methodology: the Case Of Academia And Corporationsmentioning

confidence: 99%

#MeToo, #MeThree, #MeFour: Twitter as community building across academic and corporate institutions

Kachen

Krishen

Petrescu

et al. 2020

Psychology and Marketing

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This netnography‐based inquiry of the #MeToo movement on Twitter recognizes the relationships between organizations and individuals in varying levels of power and how social media can mitigate power dynamics in reporting systems for sexual harassment and assault. We study both academia and corporations as cultural institutions within which sexual harassment survivors are historically disenfranchised and convinced not to voice their stories. Distinct elements of these structures create differences in how vulnerable individuals face persecution. This paper explores the relationships between university and corporate contexts within the ecological framework of harassment. Our multidisciplinary study contributes to existing literature by extracting two samples of tweets (n = 1248 university and n = 1290 corporate) with three different unguided analytic tools to explore their semantic meaning, valence and emotionality, and overall sentiment. Drawing from our findings and literature review, we discuss the history of #MeToo as an amplification tool; Twitter as a social movement mechanism; and the roles of power, retaliation, and risk across institutions in relation to survivors of sexual violence and harassment.

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Section: Methodology: the Case Of Academia And Corporationsmentioning

confidence: 99%

#MeToo, #MeThree, #MeFour: Twitter as community building across academic and corporate institutions

Kachen

Krishen

Petrescu

et al. 2020

Psychology and Marketing

Self Cite

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“…Our qualitative inquiry began with an exploratory analysis of the data set to delineate content utilizing social media from content proposing possible solutions to the problem of IWT. Since the focus of this paper is to explore the rhetorical strategy employed in various forms of messaging, we chose Leximancer as a method of analysis (c.f., Krishen, Berezan, & Raab, 2019). Leximancer is an unguided semantic analysis tool that uses a machine learning technique to identify relevant ideas (Smith, 2007).…”

Section: Qualitative Netnography Studymentioning

confidence: 99%

Exploring online comments from a strategic marketing stance to reduce wildlife crime

Kachen

Krishen

2020

Psychology and Marketing

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Illegal wildlife trade (IWT) is an omnipresent global threat to ecological, social, and economic systems. Marketing expertise can aid in the mitigation and reduction of crime against wildlife using a variety of mechanisms. This paper focuses on how social media usage relates to the framing of conservation appeals. By studying the content of existing blogs, articles, white papers, and other online postings, we extract relevant themes and concepts. Conducting an unguided semantic analysis of our data, we analyzed messaging appeal strategies and the underlying social or informational frameworks they employ. Using literature on advertising appeal types and contrasting social/emotional with knowledge‐based/informational messaging strategies, we identified how wildlife crime prevention content employs these rhetorical framing mechanisms. Through the lens of social learning theory, our study proposes messaging strategies as a framework for understanding online content. Crimes against wildlife are creating increasingly severe ecological, economic, and social damage within international political and social communities; individuals learn from and engage with online content, therefore appropriate framing mechanisms can aid marketers in designing effective prevention appeals.

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“…More and more scholars have begun to explore the value of emotional information in the context of social media. For instance, Krishen, Berezan, and Raab (2019) has found that, in a social network, a sense of belonging and emotional connection are key hedonic elements and are more relevant for promotion-focused individuals. But, for prevention-focused individuals, the utilitarian and functional aspects of interactivity(influence) and innovativeness(risk) are more important factors in influencing satisfaction with a social network.…”

Section: Emotion and Cognitionmentioning

confidence: 99%

An Empirical Study on the Cueing Effect of the Emotional Post Title in a Virtual Community

Li¹,

Lin²,

Yu³

et al. 2021

Data and Information Management

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In a virtual community, the behavior of strengthening the emotion of a post title to draw attention of users is not uncommon, which can affect the overall performance of the information environment. This study focuses on exploring the influence of the emotional information of a post title on the users’ community perceived value in a virtual community. Based on the cue utilization theory, we propose a framework with several hypotheses. Data are collected using the experimental method from the college student sample in our study, and numerous tests are performed to analyze the data and verify the hypotheses. At the end of the study, it is found that the emotional information of the post title reduces the user community perceived financial value and it improves the user community perceived recreational value. The analysis of the mediating role reveals that emotional involvement facilitates the relationship between emotional information of post titles and user community perceived recreational value. This study adds a new dimension by discussing the user community value perception on post title expression and it reveals the conflict of interest between the manager of the virtual community and the producers of the post. Our findings may also provide guidelines and references for virtual community managers. Specifically, they should view the behavior of making post titles more emotional critically, and choose specific information management strategies based on the different value pursuit of community users.

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Feelings and functionality in social networking communities: A regulatory focus perspective

Cited by 25 publications

References 62 publications

#MeToo, #MeThree, #MeFour: Twitter as community building across academic and corporate institutions

#MeToo, #MeThree, #MeFour: Twitter as community building across academic and corporate institutions

Exploring online comments from a strategic marketing stance to reduce wildlife crime

An Empirical Study on the Cueing Effect of the Emotional Post Title in a Virtual Community

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