Feeling authentic on social media: Subjective authenticity across Instagram Stories and Posts

Kreling, R; Meier, Adrian; Reinecke, Leonard

doi:10.31234/osf.io/jz3wm

Cited by 9 publications

(7 citation statements)

References 45 publications

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“…Platform affordances were also identified by SMIs as a relevant factor that can contribute to creating authentic messages. Ephemerality encourages spontaneity (Kreling et al, 2021). Spontaneity is an important element of authenticity for SMIs, and, in this regard, they are not different from any other social media user.…”

Section: Discussionmentioning

confidence: 99%

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A Proposed Model of Self-Perceived Authenticity of Social Media Influencers

Balaban

Szambolics

2022

MaC

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It is rather contradictory that there is a high demand for authenticity in today’s virtual space, where some platforms encourage the proliferation of idealized images, the products of digital alteration. Previous studies have examined how social media users perceive the authenticity and credibility of new digital celebrities—influencers—and the impacts on advertising outcomes. Authenticity in media communication has been defined in many ways, but most definitions include factors such as sincerity, trustworthiness, accuracy, originality, and spontaneity. Prior research on authenticity in computer-mediated communication emphasized the importance of three levels of authenticity, that of the source, of the message, and of the interaction. How social media influencers (SMIs) perceive their own authenticity is an understudied topic. SMIs are simultaneously perceived by their audiences as celebrities, experts, and consumers. Expanding their audiences is one of their goals. Being authentic at the beginning of one’s SMI career as a content creator might be simple, but it becomes much more challenging after one’s audience has grown significantly. Sponsorship can pose a challenge to an SMI’s authenticity. The present study aims to explore the role that authenticity plays for SMIs and develop a theoretical framework for understanding the self-perceived authenticity of SMIs. For this purpose, in-depth interviews were conducted with SMIs that have both national and international audiences (<em>N = </em>20). Sincerity, expertise, uniqueness, commitment to values, mediated realness, visibility, communication style, spontaneity, transparent and creative brand endorsement, commitment to followers, and frequency of interaction are the components of the proposed model.

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Section: Discussionmentioning

confidence: 99%

“…Even platform affordance plays an important role in the authentic self-presentation of all social media users. Ephemeral tools such as Instagram stories have a positive impact on perceived authenticity for common users (Kreling et al, 2021).…”

Section: Authenticity and Social Media Influencersmentioning

confidence: 99%

A Proposed Model of Self-Perceived Authenticity of Social Media Influencers

Balaban

Szambolics

2022

MaC

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“…To make the best of influencer marketing, brand managers must choose which type of influencer would represent their brand in the best light. In this area authenticity of influencers will create added value to product advertisement since there have been studies that followers increasingly look for authenticity in content creation (Kreling et al, 2022) and transparency of posts (Weissmuller et al, 2020) where ad disclosure strategy (depending on the type of disclosure) represents a significant factor in influencers effectiveness which may increase or decrease followers purchase intention.…”

Section: Discussionmentioning

confidence: 99%

How Influencer Credibility and Advertising Disclosure affects Purchase Intention

2022

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In recent years there has been a significant increase in digital advertising through influencers being active on many social media platforms. Budgets for influencer marketing rise yearly, and the return on investment from influencer marketing is higher than from other marketing channels. Therefore, influencer marketing is here to stay, and the pandemic has turned many customers online. Nowadays, customers most often collect information regarding products or services from influencers. The factors that may affect customers' purchase decisions are seen in influencers' credibility and advertising disclosure. A systematic literature review was done to provide an overview of the related influencer marketing field and the impact of advertising disclosure and source credibility on purchase intention. The terms ("Purchase intention") and ("influencer credibility" OR "source credibility" and “advertising disclosure”) were used to collect data. The papers were reviewed to determine how influencer credibility and advertising disclosure impact customer purchase behavior. Results indicate that influencer credibility traits positively influence purchase intention, and advertisement disclosure may impact customer purchase intention differently.

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“…A recent review further suggests that authentic self-presentation on social media is related to other favorable mental health outcomes (Twomey & O'Reilly, 2017). Evidence from a recent within-person study also suggests that both public feed posts and stories on Instagram are subjectively perceived as rather authentic (Kreling et al, 2021). Overall, there appears to be a strong, albeit complex empirical link between public social media use and authenticity self-as well as other-perceptions.…”

Section: Authenticitymentioning

confidence: 98%

Social media and mental health: Reviewing effects on eudaimonic well-being

Meier¹,

Reinecke²

2021

Preprint

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Do social media affect users’ mental health and well-being? By now, considerable research has addressed this highly contested question. Prior studies have investigated the effects of social media use on hedonic well-being (e.g., affect and life satisfaction), psychopathology (e.g., depressive or anxiety symptoms), or psychosocial risk/resilience factors (e.g., loneliness, stress, self-esteem). Yet, public concern over social media effects often centers on more long-term negative outcomes, which may be better captured by indicators of eudaimonic well-being. Indeed, neglecting the eudaimonic side of well-being may have introduced outcome omission bias, since eudaimonia is both conceptually and empirically distinct from other dimensions of mental health and may be uniquely affected by social media use. Specifically, psychology currently theorizes eudaimonic well-being to be best represented by the experiences of (a) meaningfulness, (b) authenticity, and (c) self-actualization. A research synthesis of how social media use relates to these core indicators of eudaimonia is currently missing, however. We thus present a first narrative review that synthesizes both theoretical and empirical links between three key social media uses (i.e., active, passive, and “screen time”) and eudaimonic well-being. The synthesis shows that while there are indeed several plausible theoretical links, the evidence is too scarce and inconsistent to allow definitive conclusions at this time. We instead give recommendations for how the field can close important gaps by investigating whether social media afford or constrain opportunities to find meaning, live authentically, and grow as a person.

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Feeling authentic on social media: Subjective authenticity across Instagram Stories and Posts

Cited by 9 publications

References 45 publications

A Proposed Model of Self-Perceived Authenticity of Social Media Influencers

A Proposed Model of Self-Perceived Authenticity of Social Media Influencers

How Influencer Credibility and Advertising Disclosure affects Purchase Intention

Social media and mental health: Reviewing effects on eudaimonic well-being

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