In a choice‐experiment, 42 chrysanthemum cultivars were screened for resistance to Frankliniella occidentalis (Pergande). Oviposition preference, two types of feeding damage and thrips numbers per flower were recorded as measures of resistance. A large genetic variation in thrips resistance was found among the cultivars screened. The amount of feeding damage was strongly determined by oviposition preference. Besides, a positive correlation was found between the oviposition preference in non‐flowering chrysanthemums (number of eggs) and flowering chrysanthemums (number of thrips per flower). Thrips feeding on young, developing tissues, causes growth damage because affected cells are unable to expand and leaves become distorted. Thrips feeding on older, expanded leaves causes cells to become filled with air, resulting in ‘silver’ damage. The amounts of growth‐ and ‘silver’ damage were negatively correlated suggesting that thrips chose either young or older leaves to feed on. The order of resistance among cultivars did not change during the experiment. In order to get more insight in resistance mechanisms the influence of some plant‐ and flower characters on resistance was examined. The plant characters height, number of leaves, flower production and flower weight were all negatively correlated with resistance. It is suggested that tall chrysanthemum cultivars with many and large flowers may invest less in defence than smaller cultivars, and therefore are more damaged by thrips.