Federal do not call registry is here to stay: What's next for direct marketing regulation?

Abstract

In 2003, the Federal Trade Commission established a national do not call registry for commercial telemarketing. In 2004, a federal appeals court upheld the validity of the registry. This article explains the history of the regulation and analyzes the court's opinion. The article discusses the impact of the opinion on other direct marketing regulations, such as e-mail solicitation, wireless advertising messages, data privacy protection, and nonprofit solicitation.