Features of the use of advertising and PR technologies in the sports industry

Kletnaya, M.G.; Mirzoeva, E.V.

doi:10.18411/sciencepublic-08-02-2020-05

Conference Materials 2020

DOI: 10.18411/sciencepublic-08-02-2020-05

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Features of the use of advertising and PR technologies in the sports industry

M.G. Kletnaya¹,

E.V. Mirzoeva²

Abstract: привлечение спонсоров, дополнительных болельщиков, молодых и уже сложившихся спортсменов и тренеров, установление хороших контактов со средствами массовой информации, зарубежными организациями и государственными органами.

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Features of the use of advertising and PR technologies in the sports industry

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