Features of the CRM system application in the construction industry: selection criteria, advantages and disadvantages

Abstract

The article discusses the issues of implementing a CRM system in the construction industry of the Russian Federation, as well as highlights its main advantages and disadvantages. Various types of CRM systems used in the construction industry are considered. Special attention is paid to the features of the automated system in construction. It is concluded that through the introduction of a CRM system, a number of problematic tasks can be solved, thereby increasing efficiency and simplifying the implementation of business processes.