Feature-Based Structures of Opportunity: Genre Innovation in the American Popular Music Industry, 1958 to 2016
Khwan Kim,
Noah Askin
Abstract:We offer a new perspective on how cultural markets are structured and the conditions under which innovations are more likely to emerge. We argue that in addition to organization- and producer-level factors, product features—the locus of marketplace interaction between producers and consumers—also structure markets. The aggregated distribution of product features helps producers gauge where to differentiate or conform and when consumers may be more receptive to the kind of novelty that spawns new genres, our me… Show more
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