Feature Analysis of Ship Emission Under China’s ECA Policy: A Perspective from Shanghai

Zhu, Yibing

doi:10.18488/journal.11.2018.73.143.155

Cited by 3 publications

(1 citation statement)

References 11 publications

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“…According to Hanover Research, students perceive or make value judgments about courses based on results, chance of gaining employment, internship, entrepreneurship, and etcetera (Goi and Goi, 2009;Mohd Yusob, et.al. 2015;Zhu, et al 2018).…”

Section: Product (Pro) Factor In Private College Marketing MIX Strategymentioning

confidence: 99%

Does Marketing Success Factors Influence Private College Admission? Evidence From Malaysia

Zainudin¹,

Fattah²,

Khairudin³

2019

IJFR

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Private colleges are predicted to be presented with many opportunities as well as challenges in the coming years. Admission pressures become one of the challenges face by most of Private Colleges in Malaysia. Lacking of marketing mix strategy are claimed to contribute to this admission pressure. This study was conducted firstly, to determine the relationship between marketing success factors (Price, Place, Product, Promotion, People, Process, Physical Evidence, Partnership, Publication and Conference, Presentation and Extracurricular Program) with the marketing mix strategy of private colleges. Secondly, to determine the relationship between Marketing Mix Strategy with Private College Admission. Similarly, in this study, these 11Ps are the success factors of private college marketing mix strategy in influencing student to study in private colleges. Structural Equation Model (SEM) is conducted to estimate the effects of the main construct on its subcontracts, exogeneous and endogenous variables and its significant relationship. The result found the factors with the highest percentage of variation in contributing to Marketing Mix Strategy are Promotion, Product, Place, Price, Process, Partnership, Presentation, People, Physical Evidence, Publication and Conference and lastly Extracurricular Program. Thus, concluding that 11Ps Marketing Mix Strategy has a significant relationship with Private College Admissions. National private colleges can create a strategy based on the marketing mix strategy in competing for students. The study area is Malaysia, and it was conducted over a sample of 366 executive and marketing officers as the respondents.

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Section: Product (Pro) Factor In Private College Marketing MIX Strategymentioning

confidence: 99%

Does Marketing Success Factors Influence Private College Admission? Evidence From Malaysia

Zainudin¹,

Fattah²,

Khairudin³

2019

IJFR

View full text Add to dashboard Cite

show abstract

Improving Accountability and Sustainability Through Value Creation and Dynamic Capabilities: An Empirical Study in Public Interest Companies

Abdullah

Darsono

Respati

et al. 2019

PJMS

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Leaders’ Emotional Intelligence and Employee Retention: Mediation of Job Satisfaction in the Hospitality Industry

Alzyoud¹,

Ahmed²,

AlZgool³

et al. 2019

IJFR

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The present study has catered to one of the major issues faced by organizations across the globe, employee retention. Therein, the study attempted to examine the relationship of leaders’ emotional intelligence with employee retention. In parallel, the study also tested to underline if job satisfaction could mediate this relationship. Through targeting non-managerial employees working in the four- and five-star hotels in Jordan, the present study sampled 380 employees from the 56 hotels. Through using structural equation modelling approach via Smart PLS 2.0 M3, the present study found significant relationship between leaders’ emotional intelligence and employee retention hence suggesting that leaders’ emotional awareness and management of employees whilst enriching their emotional expression and skills can significantly help boost employee retention. Accordingly, the study also reported significant mediation of job satisfaction in the relationship between leaders’ emotional intelligence and employee retention. The study has reported that leaders’ emotional intelligence can induce sense of belongingness leading to enhance job satisfaction which further results in harnessing employee retention. The study forwards notable implications for practice and scope for future studies in light of the findings.

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Feature Analysis of Ship Emission Under China’s ECA Policy: A Perspective from Shanghai

Abstract: Article History

Cited by 3 publications

References 11 publications

Does Marketing Success Factors Influence Private College Admission? Evidence From Malaysia

Does Marketing Success Factors Influence Private College Admission? Evidence From Malaysia

Improving Accountability and Sustainability Through Value Creation and Dynamic Capabilities: An Empirical Study in Public Interest Companies

Leaders’ Emotional Intelligence and Employee Retention: Mediation of Job Satisfaction in the Hospitality Industry

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